Instagram has become one of the most widely used interaction platforms in recent years. It is the fastest growing social network, since it has doubled the number of users in just two years.
Despite the fact that this platform does not allow you to generate traffic to your website with publications in your Feed, it is the fastest growing social network. It allows you to bring your brand image closer, especially recommended if your target audience is young people between 18 and 34 years old.
In this sense, getting followers on Instagram is of vital importance to create a community of users who follow your progress, who know the new offers of your company and thus become potential customers.
Therefore, in this article we show you some tips that will help you increase followers on Instagram and thus improve your brand image in the face of new users and potential consumers.
How to gain followers on Instagram?
Getting followers on Instagram can be a complicated task, taking into account that both companies or public figures and anonymous users make an extraordinary effort to upload quality publications.
This way you gain followers who are interested in your company and thus gain more visibility on the internet. Below, we leave you with a list of our most effective tips to get followers for Instagram.
9 tricks to get followers on Instagram
- Create an attractive and informative profile
The first step to getting followers on Instagram is to set your brand image as your profile picture. If you are a business, make sure you have an attractive and original design where the name you have given it can be clearly defined.
Describe what your business is about and what you can bring to users. Accompany the description with a link to your website or indicate the ways in which they can contact you.
Important! If the profile created is for a business, you can configure it and switch to Business Mode in the Settings. It will allow you to include information such as opening hours, phone number and location.
- Post content related to your industry
Instagram is purely visual, so you should make sure to post quality images related to the niche market you belong to. This way, you are making it totally clear what your business is about and how important it is.
For example, if your company is linked to Digital Marketing, you can upload infographics that describe some of the services you offer.
- Keep your profile public
If you have a private profile you will be preventing users from seeing your content. If you have the account in Business Mode, it is essential that this is public.
- Follow to gain followers on Instagram
To make yourself visible on the platform you must follow other accounts, especially those that already have influence in your sector.
A trick: Choose a post with many likes on one of these accounts related to your sector. Follow some of the users who have liked the image and you will get the attention of people interested in this type of content (you can do this even before posting on your profile)
- Hashtags do matter
Many people tag their photos in an uncontrolled way without stopping to think for a second about how relevant those hashtags can be. Using this resource wisely is essential to make sense of your purpose of how to get more followers on Instagram.
Although the social network allows you to use a maximum of 30 hashtags in each publication, it is not a reason to place so many in the same image. Choose only the ones that are relevant and for which you want to be found.
Always using the same tags is not the best option, but it is recommended to vary with the aim of researching the hashtags with which you get better results (likes and comments).
Two tools that can help you define the tags for your publications are AllHastag. and LQhashtags. The first one allows you to find the best tags according to your strategy, while the second one indicates the hastags prohibited by Instagram, which you should not use in your posts.
To get followers on Instagram, your Stories must be creative enough to catch users’ attention. If you feel that this is not one of your strong points, we recommend using Instagram templates.
You will find this resource for both image and video. However, don’t forget to customize every detail to stand out from other accounts.
- Schedules and frequency of publications
There are studies regarding the best times to publish, according to the interaction of users on the platform during the day. If you have a business account, surely you have access to important statistics that you should analyze periodically.
One of them offers you information on the times when your followers connect most frequently. The nationality, the cities where they live, their gender and age are other data offered by Instagram statistics.
This is highly relevant information that allows you to identify who is interested in your brand and then get followers on Instagram with similar characteristics.
- Find out who your most loyal followers are
Apps like Reports+, available on both Android and iOS, let you know which followers you’ve lost, which ones you’ve gained, which accounts you follow but don’t follow you and which followers you haven’t followed yet.
In its paid version you will also be able to discover who visits your profile but does not follow you yet.
After this tongue twister, it should be noted that this is important data that allows you to get to know your followers in depth.
- Interact with your followers constantly
You should make sure to stay active on the social network and communicate with your followers. Keeping them happy will help you keep them following your account for longer. Reply to comments on your posts, follow them and comment on their photos that you like the most.
Don’t forget to reward your unconditional followers, those who interact the most with your publications, either with likes on their accounts or following them on Instagram.
How to get followers on Instagram? Extra tips
The 9 points above are the basic mechanisms we have thought of to increase real followers on instagram. If you think they are not enough, in this section we want to give you other tips that you can complement with the previous strategy.
Raffle and find out how to increase followers on Instagram
Conduct sweepstakes on your account from time to time to attract followers to your profile. Try to raffle products or services related to the theme of your business, since you will not want to get followers who will later leave your account in oblivion.
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