Knowing what local SEO is, is very interesting for all those people who have an online store. The secrets, benefits and advantages of local search engine optimization are endless.
has it ever happened to you that you don’t manage to sell to who you want? It is possible that your intention is that potential customers in your area buy a certain product, but in the end you do not get it because you end up competing against entrepreneurs or websites from all over Spain.
Today I come to talk about that, about how you can sell more if you have the local SEO well worked. I assure you that the difference is extraordinary. Do you want to see it?
Table of contents
what is Local SEO?
Local SEO is defined as a set of search engine optimization strategies to organically improve the positioning of your website when a user searches for something in a specific location.
To understand it better, I want to give you a very simple example: imagine you are the owner of a garage in Alcalá de Henares. In this area, as in any other, there are many auto repair shops.
why would potential customers choose yours?
If you get a good local SEO positioning, that is, to appear first when the user searches for “Mechanics workshops in Alcalá de Henares”, the conversion rate will increase exponentially.
If you have already detected that the sales of your business come from users that do not correspond to your objectives, you have to do Local SEO.
Finally, you have to take into account the potential of this practice. I want to make you think, nowadays, every person carries a cell phone in his pocket. It doesn’t matter if it’s to a meal, to the cinema, to buy bread, to the pharmacy, etc.
do you know what this means?
That by not doing local SEO you are continuously losing potential customers close to you and that you could easily build loyalty. People generally want speed, we want to generate confidence in what we buy. Therefore, we continuously and without realizing it, we perform local searches.
Benefits of Local SEO
Now that you know what local SEO is, let’s see the interesting part of this opportunity, the benefits.
You may have noticed that when you perform a local search, the first thing that appears are results of companies that are closer to you, better positioned or that are more adapted to what you are looking for.
This is because Google is putting a lot of effort into the user experience and wants to make it as easy as possible. If you search for “Mechanical workshops in Getafe”, it will show you first those that are better positioned.
Therefore, an investment in local SEO is a gold mine for your business, you can increase the visibility of your company in large percentages. In addition, it goes without saying that you will leave behind the competition you have as a neighbor.
If you are still wondering if it is profitable to invest in local SEO, I want to show you some “top” benefits of this practice:
Increases visibility in an area
If you can’t stand to see more people shopping at your competitors than at your store, you will increase visibility in a specific geographic location.
Organically you will be appearing more on the devices of those who need your products or services and are in your specific region or geographic area.
Local notoriety
The first one always gets the best part. At IDX Innovadeluxe, we take this section very much into account, having a local brand awareness is essential to increase your revenue.
After all, if you appear in the first position “you are the best” or at least that’s what the user thinks. This brings trust and credibility to your company and potential customers will choose to buy from you and not from your competitors.
New target audience
By carrying out this action, you will see how new buyers will suddenly appear who didn’t even know you before. Thanks to this strategy, new people will be finding you in this local search.
Therefore, local positioning offers you new potential customers that you can keep forever.
click achieved!
Let’s not kid ourselves, we both know the importance of a click from a potential customer, whether it is to call you, see the location of your company or access your website.
The results that appear in this search are a source to get clicks and lead the user to perform an action.
You can put as much information as you want, but the best thing is quick action buttons hyperlinked to you and your business.
you are liking this local SEO stuff, aren’t you?
Well, here’s another advantage of doing local SEO for your business.
Statistics
Although it is not the best platform that Google has developed, you can always see the evolution of traffic, searches, views or actions that your customers have taken on a monthly or quarterly basis.
Personally, I really like to see how a company evolves in Google My Business. It is impressive how many views a business can have.
Conclusion
First of all, I hope you have been able to understand what local SEO is and above all, its importance.
When a company or a business detects that the customers who are buying are not its target audience, it has to do local SEO. When you want to position yourself and be the leader in a geographical area, you have to do local SEO.
Besides, you can get rid of the competition in an easy and simple way, they may not know everything I have told you. It is a golden opportunity that any company can take advantage of.
In short, an investment in local SEO is nothing compared to the return and conversion that this series of strategies can have.
don’t get left behind and ask us anything you need!.
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