Before getting to know how to increase the CTR of YouTube videos, let’s start by knowing a little about what the term CTR means. When we talk about CTR we refer to the number of clicks obtained on a link with respect to the number of impressions that the publication has.
This value is a number that is calculated as a percentage and in most cases will be used to measure how a campaign has impacted users.
Now that we know what the CTR is, let’s see why it is important in YouTube videos and what we have to do to increase it.
Table of contents
Why is CTR important on YouTube?
As with a blog or the URL of a website, it is important to be aware of this number, because if the CTR is low, it means that we are losing a high number of views, and therefore it will be necessary to optimize our videos to increase this figure and thus increase the number of visits to our video.
In order to check the current CTR of your channel, you can see it through the Statistics tab in the Creator Studio of your channel, once you have reached this point, you must click on coverage. Here you can find both the number of impressions that your channel has, as well as the CTR of that channel.
But you can do this not only with your channel in general, but you can also see the CTR of each and every one of the videos that you have published on your channel. To see this, it is done in the same way as in the entire channel, but entering the statistics of the specific video we want to analyze.
Let’s continue, now let’s get to know the real reason why we are here, how to increase the CTR of YouTube videos.
Improving the thumbnail
The thumbnail, is that image that is seen in small size, but that gives you a lot of information about what the video is about, so it is important that it is as striking as possible. This can be achieved by using bright colors, writing some text that contains information in an eye-catching way, to help users to choose our video instead of another, because usually, what we enter through the eyes at first glance is more likely to see it, than something that at first glance does not attract attention. So, start by improving your thumbnails.
Improving the title
The next point that you should improve is the title, at this point, we will give more information to our users, adding a striking text in which we can add the keywords in capital letters, add some emoticons or some CTR elements with which we will get something similar to what happened with the thumbnail. And is that, if you put a sentence in which everything is in lowercase, there is no word that stands out above the others and above you have not added any element that makes it more lively and visual, users will probably choose another video before ours.
Improving the description
Another factor to analyze is the description. The YouTube description is a synonym of the meta description of a blog on google or a web page. But in this section, we can add much more information, although it is recommended that at the top of the description appears a little information about the video we are presenting. In this section, it is important that we add the keywords of our video since we will help the YouTube algorithm to position our video in the highest positions of YouTube.
But continuing with the description, in this section you will have to add a small description of the video, you can add some URLs of things you want people who see you can buy or know, or you can simply put URLs of other videos of yours that are related to that one, and so you will get your users to visit other videos of yours instead of those of the competition.
Improving the cards and final screens
Next, it will be important that you improve the cards and final screens of your videos, since with this, you will achieve, as it happened before, that YouTube’s algorithm sees your videos before those of others. In the cards, you can add other videos, your channel to encourage people to subscribe, you can add playlists or even links.
This happens the same in the final screens, the final screens are those little squares at the end of each video where you can find different suggestions for further viewing.
Improving the playlists
The last term we are going to talk about today is playlists. The playlists are that kind of folder in which you can add a series of videos of the same subject, so that those people who are interested in a particular topic can see all the videos related to that, without having to be looking through the hundreds of videos that you may have on your channel.
Conclusion
In conclusion we can say that the CTR is a very important term to take into account when you have a YouTube channel, because the more impressions you have and the higher the CTR, the more views you will get on your videos. So do not wait any longer and start improving the CTR of your channel.
Deja un comentario