The Instagram biography is one of the first elements that users who come to your profile see. Sometimes, it is elaborated in a way that does not help users to easily get an idea about the content of the Instagram profile, with the negative consequences that this entails, being mainly, the loss of a possible follower. Do you want to know how to get an optimal Instagram biography? Keep reading!
Table of contents
What is the Instagram biography for?
Within the optimization of the profile, the Instagram biography is one of the most important elements. And although it may seem a simple task, the optimization of social profiles is an action that must be done carefully and always keeping in mind a previously outlined strategy (for this you can help an Expert in Social Networks), which achieves the Social Media Objectives of the project.
The main function of the Instagram biography is to make your profile easily known to the rest of the users of the Social Network. In Digital Marketing we always have to make things easy for users, and it would not be less the fact that we know quickly and comfortably. That is why a good Instagram biography will let users know what you do, what your company is about, what they will find in the profile, etc.
On the other hand, on Instagram, unless you have more than 10,000 followers, to get visits to different websites, you have to visit the only link visible to users who visit your Instagram profile. This link is at the end of your biography, so you have to make sure that it is easily recognizable, optimized and easily recognizable.
Instagram bios can also contain different buttons that can also help your business get leads, so knowing how to select these buttons and optimize them is an important and essential task for your project’s Social Media Goals to be easily achieved.
Reasons to have a good Instagram biography
Being one of the first elements that users who come to your profile will see, it is important that it is carefully crafted. If the biography is poor or, on the contrary, contains too much information that is not useful, users who go through your Instagram profile will not want to stay viewing your content and much less, they will start following you.
On the other hand, those users who have started following you before, may stumble upon your profile and not remember who you are, therefore, in order not to lose the followers you already have, it is important that your biography fulfills the objective of clearly explaining why you are on Instagram and what you bring to your community.
Also, although it is nowhere near as deep as it is with search engines like Google, SEO in RRSS exists and one of the optimization tasks for Instagram’s search engine has a lot to do with how you have optimized your Instagram profile and bio.
And as we have discussed above, the fact that you can select different buttons on Instagram profiles, helps to increase leads, so one more reason to have a good optimization of your bio and your Instagram profile, is to have these buttons correctly selected and optimized and not lose any advantage that will bring to be on Instagram for your project.
Steps and tips for a correct optimization
By following these steps you will get your Instagram profile biography correctly elaborated and optimized, let’s get to it!
–Profile photo selection: this must be carefully selected and will vary depending on the type of Instagram profile. If your profile is related to your personal project, for example, you are a freelance graphic designer, the ideal is that you choose a photo that shows your face, has good quality and is seen at small size correctly who you are. If you also include your chromatic range within your personal branding, even better. On the other hand, if the Instagram profile is corporate, the company logo should be the profile image. Always make sure it looks correct, without being cut off.
–Profile name: Ideally, here you should include the keywords of your sector. Following the example of being a graphic designer, you can add your name and then, separated by a slash or other element, some keyword/s with your area. This will help the positioning within the Instagram search engine, that is, if someone searches for your profession, they will find you in the first positions.
–Text of your biography: the maximum characters are 150, so you must be brief and concise. In addition, it is important that it is orderly, use emojis or dashes to give it a pleasant structure to read. You can start with a slogan and continue with your services. Remember to add a text that encourages to go to the link of your biography, this will increase the clicks on the link. The text encouraging to go to the bio link can be changed from time to time, for example, if you just added the URL of your last blog post, add a text saying that by clicking on the bio link, they can go to the blog post. Remember: making it easy for users is the main thing.
On the other hand, hashtags, with some exceptions, are not recommended, because in the mobile App (the one most users use), they are not linked and do not lead anywhere, nor will they help them find you. Avoid them and if you use any of them for a particular reason, do not abuse them in any case.
–Folders of your stories: on Instagram for some time now, you can add folders of featured stories. These are very useful to keep introducing yourself. What folders can you add? Mainly and in most cases, the best ones will be those in which you explain your services, what you do, give tips or tell news. Be original and try to keep them updated and with the right amount of stories. That is to say, there is no point in having a folder of, for example, services, if it is full of old stories that do not add value and that you have to tap many times to see all the content of the folder.
On the other hand, following the same advice of your profile picture, I recommend that the covers of your featured stories folders go according to your branding or that of your company. They should also easily indicate what content is in the folder.
As for the selection of the folder name, as soon as the name is a bit long, it will be cut off. Therefore, select short names, for example, instead of “Information”, write “Info”.
–Profile buttons: as we discussed above, in Instagram profiles you can add some buttons that depending on the Instagram profile will be more or less useful. Following the example of a freelance professional, the contact button will be very useful. If your case is that of a home food delivery company, I recommend you to have the “Order food” button optimized.
In conclusion
As you have seen, the Instagram bio has a lot of potential and is one of the key elements in optimizing your profile to achieve your Social Media Goals. Do you have your bio correctly optimized? Tell us about it in the comments section!
Deja un comentario