Running sweepstakes on Instagram is a very useful and effective task. By carrying them out, you build loyalty among your followers, as well as promote your brand, your products and improve different metrics of your profile. Do you want to know how to carry out an effective sweepstakes on Instagram? Keep reading!
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Sweepstakes on Instagram, what are they for?
You probably already know how important it is to be present on Instagram. However, the management of your company profile on Instagram must be professional and with the right strategies.
One of the best-known Promotional Marketing strategies is to carry out sweepstakes, which if you are not very active on Instagram, we explain that they simply consist of carrying out a small contest in which you give away to one or more users who participate, some product or service of your brand or your Online Store.
The different advantages you can get from carrying out sweepstakes on Instagram are the following:
You will increase in followers
By carrying out a sweepstakes on Instagram, it is very likely, especially if you request it in the copy, that you will increase followers. In addition, these users, when mentioned in the comments by others who already follow you, are likely to be followers close to your target.
This is undoubtedly a very positive advantage, however, it is possible that the new followers will end up leaving once the sweepstakes has been carried out. How to retain them? The answer is complex, but in a few words, you must have a solid content strategy that they like so much that they want to remain followers of your profile.
That is why, although the increase in followers is a very important advantage, as you can see, for the growth to be sustained over time, you will have to perform other actions.
You will improve the metrics of your posts
If you know how Instagram’s algorithm works, you will have come to the conclusion that a post with many comments will perform very well in different metrics, such as reach and of course, engagement.
In addition, we have very good news, since the improvement of the metrics is not only expected to be in the post of the sweepstakes, but we can see a greater activity in your account the days after the publication of the sweepstakes.
You will build loyalty among your followers
Your followers are there (or should be) because they are true fans of your brand but what do you provide them with on your Instagram profile. In addition to quality content, you should provide them with sweepstakes and other fun actions that stimulate and encourage them to continue seeing your publications.
On the other hand, do not forget that you are giving away a product or service of your brand or Online Store, something that is very attractive and undoubtedly helps to improve the loyalty of your community on Instagram.
It is a very easy way to publicize your products or services
With all this, do you dare to carry out a sweepstakes on your Instagram profile. If so, pay attention, follow the steps that we indicate and make a truly effective sweepstakes.
Steps to carry out a sweepstakes on Instagram
Below we detail the different steps you must follow to carry out an effective sweepstakes on Instagram:
Select what you want to sweepstakes
The first step you need to take into account is to select the prize. If you want to promote a new product or service, ideally, of course, the prize should be that product or service.
However, if you just want to celebrate a holiday, for example, you can raffle a product or service in line with that holiday. An example could be to raffle a Christmas decoration kit if you have a decoration products store and you want to carry out a Christmas raffle. Creativity to the power!
In case you are a Content Creator or Influencer, it is normal that your sweepstakes has as a prize a product or service of another brand, through a collaboration. You can read more about Influencer Marketing actions on Instagram here.
Elaborate the design of the post
A good post for a sweepstakes on Instagram must have an image, video or animation where it is clearly perceived that the post is a sweepstakes or contest on Instagram. To do this, we recommend that, as in the rest of your posts, you take into account the branding of your brand and the design of your Instagram feed.
In addition, it is highly recommended that the post contains the word “Sweepstakes”, which can be clearly read from the Instagram feed, without being cut off in the preview.
Elaborate the copy
A good copy makes the difference. Therefore, you should elaborate it taking into account the indications of a good copy for Instagram. You have to attract the attention of your followers, explain clearly how to participate and make all the terms and conditions explicit.
As it happens with the rest of Instagram posts, the post you upload for the sweepstakes will have to have a good prospecting of hashtags.
Search for the right hashtags, you can use tools for this, plus you can search for the best hashtags in the Instagram App itself. Remember that the maximum number of hashtags allowed in an Instagram post is 30.
Promote your sweepstakes
Promoting the sweepstakes is essential. You can do it through Social Ads, but remember that whether you do Ads or not, you have to remind it on Instagram stories at least once a day.
The sweepstakes will have a high participation during the first few days, but don’t forget to remember it to make the most of the publication.
Design one or more engaging stories that will help increase the reach and engagement of your post. Upload these stories in an optimized way, i.e. add hashtags, location and other stickers, such as participation stickers or polls.
Select sweepstakes winners
Once the sweepstakes is over, you’ll need to choose the sweepstakes winners. To do this, you can opt for a manual method, such as entering all the participants in an Excel spreadsheet and selecting the winners at random.
Another, more convenient way to select the winner is to use a winner selection tool. These are very varied, both in terms of functionality and price. Some are free up to a maximum of comments.
When you make the resolution of the sweepstakes, remember to record the process and then publish it so that users can see it. The clearer everything is, the more confidence you will transmit to your followers and the more you will avoid any Reputation Crisis.
If you decide to do the sweepstakes resolution in an Instagram Live, don’t forget to save and publish the live feed afterwards, so that it is available to all users, since not everyone will be able to see the live feed, remember.
In conclusion
As you can see, Instagram sweepstakes are a very positive strategy for your brand, although they have to be carried out taking into account some important steps to be really effective and successful. Have you already carried out a sweepstakes on Instagram? Do you want to do it next? We’ll read you in the comments section!
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