SEO videos, or search engine optimized videos, are an increasingly important element in any company’s digital marketing strategy. In particular, SEO videos are crucial for Google, the most widely used search engine in the world.
The main reason why SEO videos are important to Google is that videos are an increasingly popular way to consume content online. In fact, it’s estimated that users spend more than a billion hours watching videos on YouTube every day. And since Google owns YouTube, videos carry special weight in Google’s algorithm.
That’s why, in this post, we’re going to talk about how important these videos are for SEO positioning in Google’s search engine. In addition to knowing how to improve the traffic to the web and the visibility of the same.
Table of contents
Reasons why SEO videos are important for Google
The first thing is to know that the Google algorithm uses a series of parameters to help the positioning of the websites based on the quality of the website, the loading speed of the same, the structure of the site itself or for example the number of links both internal and external pages contains the website.
All this is worked with SEO, but videos have become a very important source to help improve these SEO parameters. The 3 most important reasons why videos are very important in the SEO strategy of your Ecommerce are the following.
Increases content visibility
One of the most important things that Google’s algorithm detects is to have a content in products and categories based on a keyword study with which to increase the positioning of that page.
But videos are another important factor as they help to increase the visibility of the content of these pages as Google reads this type of content in a different way and therefore helps to improve the SEO of the web.
Increases the time spent by users on the website
In addition to retaining a greater number of users on your website, with SEO videos you will also increase the time that users stay on the page. In the end, the longer a user stays on a web page the better it is, since Google detects it and also detects the interest that the people who see it are showing for that page, thanks to that, you will get Google to pay attention to your page and place it in the top positions.
That is, Google detects that the content of that page has value and is interesting and that is why users stay longer viewing this type of content.
Improves brand image
The SEO video strategy involves optimizing the video content to make it more visible in Google search results and, therefore, to reach a wider and more varied audience.
To improve the brand image the only thing you have to do is to perform a correct optimization of the videos and get Google to detect it and therefore help to position our website and get more views from users.
With this type of strategy, we will get users to give more importance to our website and therefore our brand will increase its image and become more important within the sector.
Conclusion
As you have seen, it is very important for any website or online business that videos appear in the URLs they have for the simple reason that Google will give more importance to that website before others that do not contain this type of content.
Just as it happens with the categories and products of a website should have content to help the Google algorithm.
But, as we have told you, videos are a very important source of traffic that apart from helping the Google search engine to position you in the top positions will also increase the visibility of your page as well as increase the permanence of users on the web and above all to show in a more visual way your brand image.
So, if you have not yet started creating videos for your business, we can help you to start improving the SEO of your website.
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