Improve your brand image with Influencer Marketing

Influencer Marketing is here to stay. You may think that influencer work is not a job like any other, but we assure you that for brands today it is essential and generates a lot of income.

do you want to know how you can improve your brand image with Influencer Marketing? Position yourself, make your values clear and sell more with your Online Store. Keep reading!

what is brand image?

To understand the concept of brand image, we have to get into the minds of your customers. Every brand is made up of all kinds of elements that are found in the minds of its consumers.

how do your customers see your brand? Is it cheerful? Is it youthful? Do they relate it to summer? That is the brand image of your Online Store.

Therefore, brand image is the whole set of ideas, thoughts and sensations that you generate in the consumer’s mind.

If your brand image is not well elaborated, or simply not the right one, it will have to be corrected. One of the ways to improve this idea that consumers have of your brand is through Influencer Marketing.

what is Influencer Marketing?

Influencer Marketing consists of a set of techniques and strategies executed by Social Media professionals, in which products or services are promoted taking advantage of the great loudspeaker that these influential users have in Social Networks.

Thanks to Influencer Marketing, companies can reach the right people at the right time, thanks to a person who has a solid community of followers on Social Networks.

This marketing strategy must be found within the Social Media Plan and must be executed in a professional manner to achieve the proposed objectives successfully. Otherwise, it is possible that these objectives are not well defined or simply not achieved, with the loss of money that this may entail.

On the other hand, Influencer Marketing must be executed professionally in order to obtain what we talked about in this post, Brand Image improvement. Without a well selected Influencer, you will not be achieving the Brand Image improvement of your Online Store.

Brand Image and Influencer Marketing

In the next lines we leave you with the main aspects to take into account when carrying out Influencer Marketing campaigns to, in addition to converting more, improve the image of your brand:

Common brand values

It is very important to be clear about the brand values of your Online Store. Once they are established, it is necessary to do a research work that results in one or more influencers who have common brand values with your Online Store.

why is this important? Very simple, during the campaign that you carry out with this influencer, which can be from very brief to extended in time, the influencer will be the personified image of your company. He/she will be the face of your products and will make recommendations about them.

If the Influencer does not have similar values to those of your brand, your brand will not be positioning itself in front of those values. In fact, it will be moving away from them or even worse, being ambiguous.

In addition, you will not be getting closer to your customers, since the selected influencer’s audience probably has nothing to do with yours.

Type of influencer

Another very important aspect to take into account is the type of influencer to select. Sometimes, we think that Influencer campaigns are extremely expensive and are only carried out with Influencers who have millions of followers.

However, for a campaign to be successful, it is not necessary for it to be executed by a macro-influencer. We know firsthand of campaigns with very good results, carried out with micro-influencers.

Type of campaign (and its objectives)

Last but not least, the type of campaign and its objectives must be set. As you can see, Social Media Marketing needs good planning and, as in any area of Digital Marketing, setting measurable and quantifiable objectives is essential.

Depending on your objectives, you can define the type of campaign to be carried out. This can be in one or different social channels, as well as in one or more formats (post on Instagram, Reels, Tweet, Youtube video, Tiktok, etc).

Count on us if you need it

At IDX Innovadeluxe we are experts in Digital Marketing and specifically in Social Media. We can help you with the Social Networks of your company, in addition to developing Influencer Marketing strategies. If you want to improve your Brand Image, increase your visibility and also your sales, we are your team!

You can contact us in the following form. Tell us about your project, we want to know about you!