Currently in the world the vast majority of its population has a cell phone and a large part of this population has social networks in them with which they hang out and have fun watching different content posted by other people, or what influences us in this post, what brands publish.
For this reason, if you have an Ecommerce and want to increase the conversions of your online store on social networks, we are going to tell you what factors you should take into account and what actions you should take to achieve this increase.
Table of contents
Conversions in social networks are the process of changing one action for another, that is, if a person is watching different videos or images on a social profile, being an online store what you want is not that these people see what we publish and that’s it, no, what we really want is that they access the web to buy the products that we are showing them. This is what is called a conversion.
In most cases, conversions occur thanks to the different actions that are performed on social networks, that is, on the images and videos that are published.
Now that we know what are conversions in social networks, let’s know some actions that we will have to take into account to achieve increase these conversions in social networks.
We are going to show you the 5 most important factors that you should take into account when you want to increase conversions on your social networks.
Find potential customers
When you’re looking for potential customers, you should always start with people who have already shown interest in your product or service. These are called “custom audiences” and can be found in Facebook advertising and Google AdWords.
You can also find potential customers using different search engines such as Google, for example. To do this, you will need to use keywords that target your ideal customer.
The first step in finding leads is to define your target audience. This means deciding whether you want to target a specific industry, age group, gender or geographic location. You can also define the type of people you want to reach: those who have been in contact with you before, those who have visited your website or app before, and those who are similar to your previous customers.
Once you’ve defined your target audience, it’s time to find them. You can also find them using custom audiences on Facebook and Instagram; this way, you can reach people who have already interacted with your brand at some point in the past.
Custom audiences are a great way to find potential customers. You can create your customer list or email lists and target them with ads. You can also create custom audiences from your website visitors and social media followers to find leads for your business.
Make different calls to action in your posts
When we talk about calls to action we refer to those messages in which we encourage users to perform different actions which we will have to make them beneficial for our business.
There are many types of calls to action, one that you have surely heard is the subscribe and like YouTube, depending on what you want your users to do, you should add a call to action or another.
If you want users to click on the link in the description to find the product you are showing them, make it clear in the publication.
Each social network is different, and this means that each one has a different algorithm and a different way of helping you to position yourself. It is therefore important that in those social networks in which you decide to focus to publicize your online store try to gradually get to know them well, and go discovering everything about the algorithm of it.
The algorithms of social networks change very often, so it is important to know it to be able to update your content based on these “rules” that the social network is implementing.
Keep track of conversion graphs
Another of the most important factors that you should take into account to increase conversions on social networks, is to have control over the graphs in which this is displayed.
It is important that you add your social profiles to different platforms that are used to measure. One of the most important is Google Analytics, where you can find thousands of data that will help you know if your website is receiving enough traffic from social networks so you can change the strategy you are carrying out and increase the graphs.
Optimize the results
The last factor to take into account to increase conversions on social networks is to optimize the results. This means that if for a certain period of time I carry out a series of actions with which I think I can increase conversions, and once I have seen and analyzed the graphs I discover that it works, it is best to improve that strategy with small changes to save time and not look for a new strategy that we do not know if it works or not.
Conclusion
To finish and as a conclusion, we can say that apart from these 5 factors that you have known in this blog, surely there are many more with which you can increase the conversions of your social networks.
So it is important to be updated, know the new developments that arise and adapt your business to these changes.
This way you will manage to increase your conversions on social networks and increase the sales of your online store.
You can watch the video here:
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