Make money by making your Blog Convert

In this post I want to explain how to make money with your blog, usually we create a blog with the intention of gaining visibility and improve the brand image and leave aside the possibility of monetize or make money with your blog.

The digital world today offers many possibilities to earn money through content generation, the blog is still a channel from which we can earn money.

how to make money with a blog? It may seem complicated, but if we take into account some factors and think a strategy we can achieve it.

In this post I am going to focus on an Ecommerce blog or online stores, I want to show you the first steps you should take to start earning income with your blog, that is, to help the conversion of your business.

can you make money with a blog?

The quick answer is yes, besides making money with your blog is becoming more and more normal.

If we look at an online store blog, it is perfectly possible to direct your potential customers from the blog to your online store, so that the conversion is generated in the blog and is finalized in your online store.

In this way the blog is not only helping to improve the visibility of your business on the internet, but it is also helping to improve the conversion and increase the online sales of your business

Different ways to make money with a Blog

Depending on the type of blog and the posts you decide to make, there are several ways to start making money or monetizing your blog. It is usually thought of ads as the first and fastest option to make money, but there are other ways without the need for high visibility on the blog.

If you have a blog as part of an online store, this becomes more powerful if you get the exact target audience. You can add a FAQ section to the Footer, with this you will build trust with your target audience in your online store, that is, potential customers who consult your blog and then may end up in your online store.

Here are some ways to make your blog convert.

Blog design

The first step we have to take is the blog design. At this point we have to take some factors into account, in order to create a blog that converts for an Ecommerce.

Designing a blog that converts can be tedious or complicated, so I advise you to bet on a basic structure with some elements that it is convenient to have from the first moment, in order to convert.

The structure is composed of:

• Header with the logo, search bar, and the menu with the categories of the blog, here I recommend adding a link to the online store.
• Space for viewing the posts, we can include sections such as “most viewed post” or “last posts written”.
• Sidebar, in this section we can include the most recent posts, tag cloud, etc. In order to improve conversion in this section we can include top products and categories of the online store.
• Footer or Footer, here we will include information about the company, online store that is behind the blog, etc..

Content Marketing

Once we have the blog design, it is necessary to think about a content marketing plan, focused on an Ecommerce

Specifically, in the content plan, we must create a calendar, by topics, from general to specific, and of course the days of publication.

We will approach the topics with a view to conversion, i.e., we not only want to inform, we want to sell, and that has to be noticed, i.e., if we have an online pet food store, a topic focused on conversion could be “best dog food”.

As for the days of publication it is important to set them and always publish on those days that way we accustom both Google and users to consult the blog on those days.

Finally, it is important that the content provides value to users or potential customers and invite them to stay on our blog and be interested in our offer.

Offer value to potential customers

In relation to the content, one of the fundamental objectives is to get our potential customers to register or sign up for our database list, which we can then use for Email Marketing strategies.

This will help us to generate lists of prospects to keep them informed of our news and commercial offers of interest.

But to do this, do not forget to offer an added value to users to get their email address in return.

Include calls to action

Once you have made the strategic actions of content, your next step should be to increase the calls to action (CTA) on your blog and of course within the publications or post.

Many online store brands find that the conversion rate of their blog is zero or very low and one of the reasons is not including calls to action in the published articles.

Due to their nature, posts have a more informative nature per se. Therefore, if you are not the one who inserts winks that can generate conversions, it is more difficult to achieve it. Hence the importance of inserting a CTA.

You can start by including strong and clear calls to action at the end of the content of each post, such as a link to your website or to the website’s contact form.

Lead capture strategy

If you have already implemented the previous steps, it’s time to start a strategy to attract new subscribers and improve traffic to your blog visibility.

In this way, increase conversions with your blog gradually and steadily over time. To do this it is essential to work in parallel to everything else a strategy of organic positioning to SEO on your blog.

Some main steps will be that your posts will be based on a keyword analysis, that they correctly cover the search intent of users and are targeted to your audience, your potential customers.

Personalization is key in a lead generation strategy. It is about finding the perfect audience for what you want to promote. Increasing conversions with a blog is possible if you have the right audience.

Incorporating lead nurturing tools

Adding lead generation tools, such as Pop ups is a bit tricky, on the one hand, it is beneficial to get subscribers to the Newsletter for example, on the other hand, it can be considered too intrusive or may scare users.

Here are some proposals to combine SEO and usability of the blog in relation to recruitment tools such as Pop ups.

A good option is that they appear every 30 days, so that the same surfers do not see the same pop up more than once a month. With this, you will not be repeatedly bombarding them with the same offer and you will also have more chances to capture that potential customer.

Use visual resources to support your written content

It is important to include content that is not only text, your content should always be supported with a visual resource, such as images, surveys, infographics, etc..

Include Social Networks

Social networks can be a perfectly valid channel to drive traffic that can convert to your blog.

You need to make your content easy to see in the feed of your followers, but also attractive for them to click. This way you will drive traffic to your blog through other channels. Which is perfect for also having a good social media presence.

Include links

First of all, it is important to know that internal links decrease the abandonment rate, that is, if a user comes to a post that contains links, it increases the chances of browsing more internally through your blog.

An article can lead to another and so on, but we can also include links to the services of our website, so that we redirect users from the blog to the online store, this way you will have more options to increase your conversions.

Web analytics

Once the blog is fully operational, it is extremely important to collect data, i.e. measure and measure.

The metrics will help us to analyze the evolution of the blog, and if necessary see what we are doing wrong, what we can improve or what is giving us results.

On the other hand, we can understand user behavior, such as dwell time, bounce rate, number of clicks and impressions, and provide possible user leakage.

With the right metrics, we will obtain very valuable data that we can optimize in our business and marketing processes.

Conclusions

The blog is a fundamental element for your online business, it helps you to improve the visibility of your business and brand image, but the most important thing is that it can improve conversion.

If we know how to perform the right actions so that the blog traffic converts, the blog can become a complementary conversion channel to your online business.

You can watch the video here: