We are completely digitalized, it’s a fact. We spend more and more time connected to the Internet, we use Social Networks to keep up to date with the news of the world around us and we shop from our Smartphone.
Twenty years ago this was utopia, when the first cell phones were just beginning to reach our hands and our router (if we had one) made a horrible noise when we connected to the Internet.
Consumer habits have also changed. As I was saying, we buy from our Smartphone and receive our package at home in a few hours or days. But what has happened to companies, and are they knowing how to adapt their marketing strategies to the new times?
Table of contents
The digitalization of Marketing Strategies
More and more companies are adapting to this digitalization process, understanding how important it is to adapt to new changes and circumstances. The new consumer likes to be informed about what he buys, and he looks for it on the Internet.
Now we receive impulses from many more media: Newsletters subscription emails, Social Networks, messages from mobile messaging applications, advertising banners on websites and apps…
But what about traditional marketing?
The mistake that many companies make when developing a Marketing Strategy in the new era we are living is to differentiate the offline strategy from the online one as if they were different businesses.
Internet is one more channel within our Marketing Strategy and it is not incompatible with traditional Marketing strategies. That is why we must think globally and adapt the way we had to reach our customers by making a symbiosis on and off.
what On and Off Marketing strategies can we apply in an ecommerce?
Discount coupons
When shipping our packages, we can add a flyer with a discount code for the next purchase. In this way, we are gaining customer loyalty with a reward for their trust and, in addition, encouraging a future purchase in our online store.
Currently, it is very practical and economical to get all kinds of printed material thanks to digital printers such as, for example, https://www.helloprint.es/. This type of platform makes it possible to order online the most diverse traditional marketing materials without leaving the office.
Surely you are already on all the Social Networks you can think of and you tell your followers the news of your business. And I’m sure that many of your followers have already purchased from your online store.
Reward them for their loyalty and trust and put an exclusive promotion for your followers. You can use the Facebook tool to create a time-limited promotion on your wall so that only your followers can see it.
Multi-channel advertising
Don’t forget about more traditional channels when advertising. Yes, we have an online store and sell online, but that doesn’t mean we have to forget to remind the customer that we exist and how they can find us. Where can we advertise?
Press:
You can appear in newspapers, magazines, tourist guides… It is a very good way to make yourself known in a specific region or to a specific niche market. The reach you are going to get is very large and the brand presence as well.
Radio:
Many people listen to the radio on a daily basis. Why not listen to an advertisement of your online store on your favorite radio station? Make them remember the name of your business, if they need a product you sell, you will get them to look for you and not your competition.
Internet advertising:
How could the Internet not be missing in our list. Make Google AdWords Display, Search Network or Google Shopping campaigns. Help the user to find your products complementing your SEO strategy with paid ads on Google.
Personalized packaging in the shipments of our products
did you know how important it is to have a customized design on your shipment packages? Just by adding your company logo on the package you are reminding your customer of your brand name.
Conclusion
On and Offline Marketing can and should go hand in hand. If you have an online store you should make a more global marketing strategy and combine the digital and the traditional providing a differential value of your brand.
And you, what strategies would you apply to your online store?
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