Youtube is a video platform that surely sounds familiar to you, but did you know that you can do SEO on Youtube? Did you know that videos can be positioned on this platform? In today’s post we want to tell you all about it, and explain the 4 most important factors that will help your content appear first on this platform.
As I’m sure you already know, Youtube is a video platform that belongs to the Google search engine, besides being one of the 10 most visited pages in the world.
Therefore, if you are dedicated to uploading videos on this platform, you should have a good SEO strategy on Youtube to get your videos to appear in first place.
Table of contents
4 factors to appear first on Youtube
When it comes to SEO or web positioning, there are thousands of different strategies to carry it out. That’s why we are going to explain 4 factors that will help you to appear first on youtube .
Define your topic and audience
The first thing you should do even before creating the channel, is to set the strategy you want to follow, selecting the type of videos you are going to publish and the audience you want to see your content, because for example, it is not the same to make videos of crafts for children than of motorcycles or cars, since the people who will visit your channel will have nothing to do with each other.
In the case of an ecommerce, if you want to show your products, you should make videos so that people who are interested in the different products that your brand sells can see them.
For example, if you have a brand that sells sneakers, you will not be able to upload videos of coats on your channel, because you will not make it clear to those people who visit your channel what you want to show them and what you want them to know about you.
So the first factor is that you know who you want to address and what you want them to know about you.
Make a good image of your channel
The next factor we are going to talk about is the image of your channel, that is, once you have created the channel and you know what you want to show in it, it is important to have a good SEO of your general channel.
For this, you should look for keywords that relate to your channel and its content, you should also add a video presentation, add a presentation photo with the logo of your brand for example, a description of what you show or plan to show on your channel, etc..
In conclusion, the second factor to take into account is the realization of a good image of the channel, with a search for keywords and a good description above all.
Optimize your channel videos
Once you have created the channel and have made a good first general optimization, the next step will be to start optimizing each of the videos that you have published or that you will publish. For that, once you publish the video, you will have to make a title and a description containing the keywords of what is shown in the video. This means that you have previously had to do a search for the keywords, which you will later add in the tags section.
Other factors that you will have to take into account when optimizing each of your videos, is that it is necessary to add subtitles, final screens and tags throughout the video. In addition to adding these videos in the different lists that you will have to create little by little to have an order on your videos.
Therefore, as a third factor to take into account when uploading your videos is that they must be fully optimized with all the necessary elements to help them appear at the top of youtube.
Interact with the people who see you
Once your video is published, you should keep in mind that many people may comment, either for good or bad about the content you just published. That is why it is important that you have a good relationship with the people who watch your videos and reply to those comments, because in the case that your channel is about your own business, it will help those people to choose your brand over another.
In addition to the fact that you will be showing the youtube algorithm that people care about what you post and therefore will reward you by placing you at the top of the keywords related to your videos.
This last factor, at first glance may seem the least important or the most rare, but it is important, because when a youtube channel has comments, it means that you are getting people who watch your videos remain within the platform, which is something important for Youtube and therefore will reward you by showing your content.
Conclusion
As a conclusion, if you want to appear at the top of youtube, help your channel to grow and increase sales of your ecommerce products through this platform, it is important to follow a series of instructions to make this process much less complex and help you see achievements over time.
If you want to know more about SEO on Youtube in our blog we have a series of posts that will help you know much more about it.
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