Currently and as you probably already know, YouTube is the video platform with the most views and views that currently exists. Therefore, it is the second largest search engine in the world. This makes it a very valuable platform for marketers.
For this reason, if you have an online store you should use this platform to make yourself known and your business reach a greater number of people.
But how can you increase your sales with this platform? Well, the first thing you need to do to increase your Ecommerce sales with YouTube is to optimize your channel.
In today’s post, we want to talk about the steps you should take to have a good optimization of your channel and thus get all those people who so far did not know you but who might be interested in your products to find you.
Table of contents
Why optimize your YouTube channel to increase sales?
The answer to this question is very simple, if you do not present yourself as you should, people will not be able to know you, for example, if your business is dedicated to selling shoes you will want to be found by people who are interested in buying shoes and not in buying household products.
Therefore, to start using YouTube as a platform to make yourself known, you should start by optimizing the channel. When we talk about optimization, we are referring to all the steps you will need to take to give your channel that proper presentation we talked about earlier.
So, without further ado, let’s get to know the steps to optimize your YouTube channel to increase sales.
Steps to optimize your YouTube channel
Optimizing your YouTube channel is very similar to optimizing your social media channels or your website for proper SEO positioning.
Add keywords that represent your channel
As we have said before, it is important that people who are going to find you find you for what you do and not for something that has nothing to do with it. That’s why this is one of the most important steps you should take when optimizing your YouTube channel.
To find the keywords for your channel, you must make an analysis of what are the best words that define you and get through the development of a Keyword Research to know if users are looking for it or not to always use the words that most people who will see your videos are looking for.
Once you have made the list of all the necessary keywords, always trying to comply with the maximum that YouTube allows you to add (500 characters) you will already have a very important part done, and your channel will appear when users search for words related to what you have searched for.
Add a video presentation
Another important factor that will help potential users to know you is to add a video presentation talking about what your online store is dedicated to do through images or videos, which will make them know you a little more in a much more visual way.
YouTube, allows you to create 2 types of presentation videos. One for all those people who are not yet subscribed to your channel, video with which you must present your brand well, so that in addition to know you encourage them to subscribe to your channel and be aware of everything you want to show them.
On the other hand, there is the presentation video for subscribers, this video can only be seen by those who have clicked on the subscribe button of your channel and are part of it.
Add your logo or brand image
An image of your brand logo or something related to your brand image is important for users to associate the channel with an online store, so it is important that you add the image that will appear as the logo of your channel.
The same should be done with the main banner of the channel, and this factor is important, this image can be modified whenever you want, adding information about your channel, offers you have on the web so that users know and can visit it, information about the videos you will publish or when you will do it or simply an image about your store that you want people who are shown your channel to know.
Add a watermark for all videos
This is an important factor, adding a watermark at one of the bottom of every video you post will help everyone have your brand in their head and relate this video to your Ecommerce. So it is another important factor to be always in the thoughts of your users.
Create a description to introduce your channel
Another essential factor along with the keywords is this, it is necessary that you make a description presenting not only your channel, but also your brand, what you do and so new people can know everything about you.
And you may wonder why, because the answer is very easy, when you meet a new person, the first thing you do apart from telling them your name, is to tell them a little bit about who you are. Well this is what you should do in this step of the optimization.
Add links to your online store
The last step you should do to have a good optimization of the channel, is to add the link to your online store, since the main task for which all this is done, is for people who see your channel to visit your online store and buy your products before the competition.
Conclusion
The conclusion we draw from all this is that it is important to have a good overall optimization of your channel so that people who still do not know you can start to do so and thus increase sales of your business through this platform.
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