Packaging is often one of the most important parts of ecommerce; however, it also happens to be one of the most overlooked aspects. If you have launched your own online business, it is normal that you are anxious to start shipping to all parts of the country. That’s why it’s important to consider the type of packaging you choose to protect your orders.
However, not everyone knows what kind of aspects to consider when choosing packaging for their ecommerce. Although many people think it is something simple, just a box or an envelope, we can assure you that it is much more than just that.
Table of contents
Key aspects of your perfect packaging
As a first step, you must take into account the packaging itself. Keep in mind its shape, how it fits the shape of the product you are sending, how much or how little it costs to handle and how you are going to assemble the whole thing. First of all, it is good to ask some questions: Does your product require any special treatment, is it important to include extra packaging because of its composition?
Similarly, it is important not to forget the cost of packaging. Keep in mind that all the options presented to you, whether boxes, envelopes, padded envelopes, etc., you should not opt for the cheapest one. Make sure that the materials are of the best quality, verify the cardboard resistance, in order to guarantee that your product will arrive at its destination in the best possible conditions.
An example of price and performance can be found in custom-made boxes. Although these are much more expensive, they offer greater protection and lower volumetric weight in the transport of the package. In the long run, when you choose the right packaging, you will save on logistics costs and possible transport damage.
The most important thing, and the best for your ecommerce, is to find the right balance between performance and price. In this aspect we recommend you to look for the option that best suits your cargo, understanding that not all products are the same and there are some that need a particular packaging.
Customized packaging
We live in the digital era and now with online shopping, dealing with customers is becoming much more impersonal. In this, physical stores are usually ahead. This is why alternatives must be sought to bring people closer, the customer experience should always be a priority for us. This way the user will get a good impression and will offer positive recommendations.
One way to mark a good shopping experience is to use personalized packaging. This is one of the key factors in building customer loyalty, as well as timely shipping and transparency in the purchasing process. Research has shown that customers are willing to place a new order if they have received previous orders in good packaging.
Types of customized packaging
Customized boxes on the outside and inside
Although customizing your boxes with your logo on the outside seems like common sense, and in fact becomes a great strategy to build customer loyalty, you can always go one step further… how about including printed messages on the inside of the box?
You can do it both on the flaps and on the inside surface, this will catch the attention of customers and make them want to find much more merchandise in it. You can include thank you messages along with some motivational phrase. Remember that small gestures can create big changes.
Personalized envelopes
Envelopes are one of the most commonly used packaging, especially for small merchandise or important documents. Many people think that envelopes don’t need personalization, but the opposite is true. Since they are such common items, it is even more important that they stand out. To do so, you can choose colors that are different from the usual ones, print your logo and use a slogan that identifies your Ecommerce. This will make you stand out from the competition.
Depending on the merchandise you are sending, it is good to choose one kind of envelope or another. There are all kinds, for example, for delicate products, but because of its size it is not necessary to use a box, you can opt for a padded envelope, which will give you all the security you need at a lower cost.
Personalized and reusable bags
A personalized bag, besides being reusable, is a very good way to publicize your brand, especially in these times where people do not want to use more plastic and carry their paper or cloth bags everywhere. Remember that quality is important, the better the material, the longer it will last and the more your brand will be represented.
In addition, you can innovate and use designs, colors, shapes and everything you can think of to get closer to customers. Keep this option in mind, as it will favor the memory of your brand and future purchases.
Conclusion
As you can see, packaging is not a better matter, in fact we can risk saying that it is of vital importance in the creation and consolidation of any Ecommerce. Personalizing your boxes, the tape with which you secure them, the envelopes and bags is one of the most fun and productive activities you can adopt. We assure you that in a short time it will bring great results and your Ecommerce will stand out from the rest.
Deja un comentario