In They Live, one of director John Carpenter’s most famous films, the main character is confronted with a harsh reality: we are controlled by an alien race that gets into our heads through big brands and the excessive consumption of the same products, over and over again.
Today the reality of fiction is becoming more and more similar to what we live: big brands mass-creating the products we consume. To fall into this is to leave our personality behind, it is to become one of the abductees Carpenter showed us, with great mastery, in his film.
Whether we are consumers or entrepreneurs, we must advocate personalization. We need to ask ourselves the question that if customers are our main target, for whom we create a product or service, why not take care of them as they deserve.
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Companies and the benefit of customized products
The reality of the matter is that the business world is one of the most competitive that exists, and no wonder; users have more and more options to choose from. This becomes evident in times of offers and sales.
However, when it comes to putting their trust in a brand, people tend to opt for those that address them directly and inclusively, that seek to stand out from the rest, taking into account their profile, interests and opinions.
Creating personalized products will bring a wide range of benefits. One of them is, for example, that it helps to establish a more direct relationship with customers and to strengthen the one that already exists. In the same way, we show them that we know them and that we differentiate them from others.
It also shows customers that time and resources are invested in the search for more direct communication with them. In the end, personalization serves us, as a company, to reinforce trust with existing customers and attract those who do not know us.
Advantages of offering customized products
As we have seen, personalized products can bring many benefits from the point of view of customer loyalty. Likewise, it will bring us great advantages as an ecommerce. One of them is that you offer the customer the experience of customizing their products in the way they prefer, this, in addition to the benefits already mentioned, will make the person speak well of our business and advertise it.
On the other hand, you can vary the prices depending on what and how they want to customize the product. Even if your customer has a specific need to satisfy, when he realizes the large catalog of customization that you present, he will want to change the product and therefore the price will change. Next along this line, if you automate the process you can save a lot of time and aggravation. At this point the customer can customize his product and you won’t have to go crazy getting the exact image he has in mind.
Customization options
There are different options for customized products and how to customize them; here are some of them.
Personalized texts
How many of us have not wanted to have a piece of jewelry, pendant, T-shirt or cap that has a touch of originality, that says what we can’t say. Maybe we want to put a name and dedicate it, maybe an important date we want to remember. Personalized texts become one of the best options and one of the most used.
Design it yourself
The world is full of creative people and nowadays new technologies give them the tools to create the designs they want. Whether it’s clothes, mugs, phone cases and you can even design jewelry online and give them as gifts to your loved ones.
Having an ecommerce that literally makes your ideas come true is one of the easiest ways to build customer loyalty and create unique experiences for the people who believe in you.
Multiple options
If your goal is to create an ecommerce that allows people to create the products they like the most, you can give them a choice of a limited number of attributes. By this we mean that, for example, if your customers want chairs of such and such wood, or a unique color, maybe a specific model and make unique combinations, they can choose what they think is most necessary among what you provide.
In addition, you can choose extras that make the experience much richer, in this only your imagination will set the limit. Our recommendation is personalized shipping, wrapping in gift paper, adding a flower or any product that complements the whole.
Personalize to stand out
In the end, in Carpenter’s movie, the aliens are defeated by the most unlikely hero, the different one, the one who didn’t want to follow the herd. This is what you need to keep in mind with personalization. No matter what industry you are in, the potential of personalization can make your ecommerce soar to unsuspected heights.
You must understand that the consumer is no longer the passive object of yesteryear, he is now so changeable and mobile that we must keep up with him in order not to get lost. A good strategy is to be unique and provide that particularity where others can be reflected, making the purchase of an object an experience.
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