An SEO copywriter is not only a digital copywriter, but also masters a series of techniques and tools that allow positioning a website thanks to its contents.
In the midst of so much competition between online stores, blogs and websites of different types, the content you offer to your users must be original and of quality. This is what will make you stand out from the rest.
If you are looking for a professional and experienced SEO copywriter, at IDX Innovadeluxe we have the best.
Before understanding the magnitude of what an SEO copywriter is, and what this professional does, it is necessary to analyze the term SEO. Search Engine Optimization translates into English as search engine optimization. It refers to a set of actions aimed at positioning a website in the top positions of search engines.
Ergo, an SEO copywriter is the professional who writes the contents of a website, but not to make them pretty, but to write them in an optimized way to make Google and its readers fall in love with them.
Stay until the end of this article to learn what an SEO copywriter does, and how valuable is his contribution to the success of your web project.
Table of contents
What are the characteristics of an SEO copywriter?
A professional of this type has the necessary knowledge to create original, quality, useful and relevant content for your target population.
At the same time, the SEO copywriter masters the techniques and knowledge of hypertextual writing and hypermedia structure. The former refers to the correct way of writing on the Internet, guiding the reader through text and links. The second consists of combining text, audio, images, videos and other formats in the same content structure.
For those who manage a web project such as an online store or a blog, the skill that stands out the most in a SEO copywriter is the mastery of techniques for content optimization, in order to improve search engine rankings.
The SEO copywriter is a professional who masters correct writing, with deep knowledge of grammar and style. He/she is a curious person, who contrasts information by analyzing different sources. He/she usually writes in neutral Spanish (if he/she only writes in Spanish), without being carried away by popular terms or phrases from his/her country of origin.
What does an SEO copywriter do?
An SEO copywriter is in charge of creating content for websites of all kinds. Most of the texts you see on the Internet, from the HOME page of a website to BLOG articles, are written by a professional of this profile.
There are copywriters of all kinds, certified professionals and others who do not have any title that identifies them, but who have earned this qualification for their years of experience. Currently, there are numerous online courses, most of them certified, to become a SEO copywriter. However, the knowledge and skills you acquire are also determined by experience, study and practice in real web projects.
To write texts optimized for search engines, the SEO copywriter uses techniques and tools to optimize the texts. Do you want to know what they are? We’ll tell you about them below.
Top 4 techniques of a SEO copywriter
Each copywriter has his or her own work scheme, so each one uses the tools and strategies that work best for him or her.
In the end, the goal is to attract a specific audience and capture potential customers. However, when it comes to positioning, the SEO copywriter must master techniques that contribute to it.
1- Keyword selection
Keywords and key terms are the backbone of any content, whether it is a blog article or a product description in an e-commerce. When we do a Google search, we usually type the essential idea, hoping to get useful results in this regard.
Therefore, the SEO copywriter is in charge of searching for keywords related to a certain topic, with the aim of introducing them into the text in a natural way. Saturate the content with key terms and repeat them without sense, it will not help you at all. In addition to the user abandoning the reading instantly, Google could penalize the content by classifying it as spam.
To search for these keywords, the SEO copywriter uses digital tools such as Ubersuggest, SEMrush, among others.
2- Text structure
It is not a good SEO copywriting if it does not follow an organized structure, respecting the hierarchy of information. Get rid of the script you were taught since you were a child: Introduction, Development and Conclusions. Internet writing requires a much less linear and traditional structure.
Learn from journalistic writing where you get caught from the headline and then offer the most secondary details.
In this sense, it is important to use eye-catching titles and to use the key word in them, as well as in the headlines.
3- Language and style
To position any web page it is not enough to obey these SEO rules, but you also need to make your audience fall in love with it. The positioning of your website also depends on these readings of your content, visits to your website to see what you offer and the opinions left by users.
But none of this is possible if your content is robotic and dehumanized. The SEO copywriter knows how to talk to his audience, since he has a full knowledge of what their specific characteristics and needs are.
Likewise, the SEO copywriter must be faithful to the editorial line of the website he/she is writing for. For example, if it is a blog about smartphones and mobile technology, the SEO copywriter must master the definitions and technical tips specific to this market niche.
4- Link Building
As mentioned above, writing on the Internet depends heavily on the use of links to guide the user and provide all the information. Using links, both internal and external, has numerous advantages:
- They offer more content to the user or corroborate the information you provide.
- Improve the user’s browsing experience.
- Increases the time spent on the web.
- It boosts the SEO of the website and of the address where the link points to.
These are just some of the positioning strategies that an SEO copywriter must master. If you are looking for such a professional, you already know what to ask him/her in the job interview. On the other hand, if you are the one who wants to become an SEO copywriter, you know where to start.
Services offered by an SEO copywriter
As we have discussed throughout this article, the SEO copywriter is in charge of writing content for any website. For example, if it is an online store, the SEO copywriter can write product descriptions, blog articles, presentation texts, about the company and much more.
If it is a specialized website, it is recommended that you look for a copywriter who has experience in that specific niche.
On the other hand, if you have an online store, it would be convenient to rely on a copywriter, a professional with experience in writing texts to sell. Find out in this article what is copywriting and what are its benefits for your business.
Conclusion:
Although some people are not aware of the importance of text on the Internet, it is more than proven that content is the key to differentiate yourself in such a competitive market.
The mission of the SEO copywriter is to capture the attention of the audience and convert your members into potential customers, while also conquering Google and getting your website to appear in the top ranking positions.
At IDX Innovadeluxe we have a team of SEO copywriters who have achieved these goals with our clients’ websites and can also make your project appear on the first page of Google.
Let us know what you thought of this article and share the information with your contacts so that they can discover the power of SEO copywriting as you have done.
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