As we already know, video marketing is something that over time is growing more and more important. Therefore, it is important to anticipate the great expansion of this phenomenon and know why you should add videos to your blog posts. Here are the 7 most important reasons you should take into account to add this format to your posts.
Table of contents
What is video marketing?
Videomarketing is a way of marketing, in which the main format to give visibility to your business is through videos. This type of marketing is increasingly expanding, since, for example, one of the most used platforms for the publication of videos is YouTube. YouTube is the second most used platform on the Internet, behind Google, to which it belongs.
Therefore, if you have a business, it is highly recommended that you start using this to publicize your company, or your products through more audiovisual methods. At IDX Innovadeluxe, we can help you use this new method of expansion for your ecommerce.
7 reasons why you should add a video to your posts
As we already know, it is important to add videos in your blog posts, so let’s take a look at 7 important reasons why you should do it.
Increases the time spent on your blog
When a person is on a blog post, one of the things we want to achieve, is that this is a wide time watching our content. That is why, if we add a blog our user will stay to see it, in addition to seeing the rest of the content that we want to show and therefore the dwell time will be greater.
Increase conversion rates
Get to increase your conversion rates, what we mean by this is that thanks to be able to see informative videos about something we sell on our website or to give an explanation of some of the things that our business is dedicated to, we will achieve that users who are watching our videos may end up accessing our website and purchasing any of the products or services we offer.
Helps SEO
Currently, the vast majority of people looking for something on the Internet, tend to prefer to watch a video rather than read a post, for example. It is for this reason that Google is increasingly giving more priority to those blogs that contain audiovisual content, rather than one that does not.
For this reason, if you want to position a post of your blog in the top positions of Google it is important that it appears in this a video.
Increases the number of visits to your website
As we have said before, if we in our videos give interesting information to our customer, what we can get is that this accesses the web to learn more about our brand or our business, plus only with the video we will be able to maintain their time spent on our blog.
Visual method of explanation
When a user is reading a post about a product, a tutorial on how to do something, or simply reading an informative post about something he did not know. By adding a video in this post our user will be able to receive this information in a more visual way, so he will stay better with what he wants to do and will come back to our posts, because through the videos he will discover that everything is much more comfortable and is much better understood, thanks to the images that appear in the video.
Make yourself known through YouTube
As we said before, YouTube is the second most used platform by users. So if we have a blog, for which we create a video and upload it to youtube and add the link in our post, we will achieve a link between both platforms and thus, people who only use YouTube as a platform to receive the information they want, will reach your blog through the link that is added in the description of the videos for example.
If in addition to having a blog, you also have Social Networks, it is a good way to reuse content. Posting these same videos that appear on your blog on your social networks, in addition to encourage our followers to visit our blog to read and be able to see much more information that they will only find there.
Conclusion
If your business has a blog, it is important that you use videos to make yourself known, as Google is increasingly giving more importance to this to position you. In addition to increasing the number of visits to your website, you will be able to attract new people from other platforms by reusing the content you have created.
So, it’s time for you to go ahead and start creating this type of content for your blog. If you need help, from IDX Innovadeluxe, we have a videomarketing service that will help you, contact us.
And you, are you going to start using videos on your blog? Tell us about it!
You can watch the video here:
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