As we have already seen in previous posts, Influencers are the order of the day, and with social networks being used more and more, it is normal that there are people who decide to make a living through them.
That is why today we are going to talk in depth about some of the reasons why Influencers will help your online store, because if you have an online store and you want it to increase its sales you should use the Influencer system to earn money.
Table of contents
what are Influencers?
When we talk about Influencer we refer to those people who have a high number of followers on social networks and therefore, are dedicated to making money through these giving different information about products or services for which the brands that own them give them financial compensation.
Thanks to these people, and the fact that they give their opinion on social networks, they get the public to interact or share their opinions which makes the products or services of the brand have greater impact. In addition, these Influencers are not only an intermediate process between a brand and a customer, but they are also a method of advertising for online stores.
Influencers are also people who, thanks to what they transmit on social networks, are able to influence people’s purchases or what a person does, since in many cases, their followers have a high confidence in what they say, and therefore, it will be easier for a brand to sell if your customer is being encouraged to buy by a person they trust.
As we have already mentioned, there are three different types of Influencers. Firstly, we have the macro Influencer or celebrities who are those people who have more than one million followers on their social networks. The next type of Influencer that exists is known as Influencer, and are those people who have a high number of followers, but do not exceed one million but are not below 500 thousand followers. And finally there would be the micro Influencer, which are those whose number of followers is between 500 thousand and 10 thousand followers.
Now that we know what Influencers are, let’s take a look at the reasons why Influencers will help your online store grow.
Reasons to use Influencers in your online store
As we have already talked about Influencers are people who can help the user to make a decision when deciding on one product or another. That’s why we are going to see in depth the reasons to use them.
Improve brand image
When we talk about brand image, we are referring to the vision that our customers will have of our business. That is, it is everything that thanks to what we as entrepreneurs provoke in the minds of our customers when they see our brand. This is a very important term because this can cause your company to have a very negative thought in the minds of users, which could cause the number of sales to decrease considerably.
Therefore, to improve this we can count on the help of Influencers to change the thinking of our users.
Increase traffic to the online store
With the help of social networks, but especially an Influencer, many more people will be able to see what your business is about in a more visual way and probably a high percentage of the people who will see that feed post or this story, short or video on social networks, will click on the link to learn much more about the things your company is selling.
Increase the number of sales
This reason goes a bit together with the previous one, and is that if we get customers to visit our website the possibility that they purchase some products increases considerably. Why? Because the Influencer can help you get the user to enter the website to buy the product that person has shown him or her, or the one he or she is using. But once the user has entered the website, he may not only buy that product, but there may be others that catch his attention and therefore he may want to buy them.
Get new customers
The function of the Influencer is to get their followers to know our brand or products. And one of the reasons why influencers will help your online store grow is because thanks to these our products will reach different customers than those we are used to, since the more followers the Influencer we are working with has, the more different these people are from each other. And we can reach new potential customers who also if they like our products probably in the future they will contact us before a competitor company.
Creation of attractive content
By using the image of a famous person, our products can get a more attractive image, in addition to helping them with a much more attractive and visual content only by appearing a photo of that person that you are used to seeing on TV or the Internet.
Conclusion
For these reasons, if you are not yet using Influencer in your business, the time has come to do it. So don’t waste your time and help your business grow in a different way.
From IDX Innovadeluxe, we have a service that will make it much easier for you to make this new way of making yourself known. Contact us for more information.
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