Ecommerces or more commonly called online stores, are today one of the largest sources of income for many people, in recent years their number has increased considerably along with online commerce.
The online sales, allows to reach new markets in a simple way, offering customers, comfort in their shopping, ease and confidence when making their online purchases.
In all this digital marketing plays a fundamental role, as we know there are different channels to promote and publicize your brand, in relation to content marketing and its dissemination, the most effective is the creation of a blog.
In this post we are going to focus on the blog, explaining and listing the benefits it can have for any Ecommerce or online store.we see below
Table of contents
Organic web positioning in search engines
We have to understand that a blog for an Ecommerce is like a tentacle of your website, that through post publications we are increasing the reach of your website in the online world.
With this in mind, publishing content on a regular basis, on the one hand, will greatly help us to get users to our website from the blog, which will improve traffic to the website and search engine rankings.
On the other hand, being a blog, a tentacle of your website, both are interconnected, so that every time we make a publication on the blog, we are sending a ping to Google saying that the entire website has updated the content, so we propitiate the crawling of the website by Google bots, which improves the progress of optimizations and organic positioning.
Creating relevant content for your potential customers
The primary function of a blog and what we have to focus on at first, is the creation of content through the publication of posts.
But not a normal content, no, an enriched content for seo, that is, solving possible doubts and clarifications that we have previously detected with a study of keywords or keywords, so that we will be sure that this content will have a visibility at the organic level.
In this way, as this content is relevant to your users and consequently potential customers, we are not only improving the search engine positioning of the website, we are also generating a community, which helps to improve the loyalty of your customers and create brand reputation.
Increase website traffic
With the publication of blog posts, we are increasing the chances that our target audience will find us and know about us, since each published post will be a lan ding more likely to appear in the SERP or search results.
To give us an idea, a well-worked blog for organic positioning, should represent about 70% of the total traffic to the website, that is, for an Ecommerce the blog has to be the largest source of traffic to the website.
Connect with your potential customers
The blog for an Ecommerce or an online store, acts as an open window to communicate with your target audience, i.e. your potential customers.
With the blog, we can create conversations with your customers, leaving a section for questions or suggestions. In the same way, by talking about topics in which the customer is interested, we can try to show our products and services, adding links to your website.
We want the blog to be the door to your online store, once we have solved those doubts, we have to direct the users of the blog to the online store, where they can convert by making a purchase.
Blog as a loyalty tool
As I have been saying, the blog is a bidirectional channel with your online store, that is, through the blog in parallel, we are helping customers to understand the magnitude, services and values of our Ecommerce, in other words, building loyalty to our target audience.
With the blog, besides starting to generate a loyal community, you will greatly help your potential customers to make a better decision when making a purchase, so it is important to analyze their questions and listen to their answers in the blog, to know how to take the necessary actions for the customer to go from the blog to the online store and make a purchase, going through the conversion funnel in an optimized and effective way.
The blog increases your Ecommerce sales
At first, when we create a blog for an Ecommerce, we have to generate traffic to the blog, improve organic positioning, create a strong community, build customer loyalty and in parallel improve our brand reputation.
When the time comes, when the points mentioned above are covered, we will want to monetize the blog, that is, that the blog becomes a channel of the online store that also brings us profits.
With a blog well worked towards conversion, with an acceptable concession rate, that is around 0.10% and a traffic as we have mentioned 60% of the total traffic, if we put that this is 3,000 sessions per month at a conversion rate of 0.10%, this blog will be reporting us an estimated profit of 300 € per month.
As you can see, this is just an example setting some hypothetical data, but we can clearly see that the blog can be an important source of income.
With all the above mentioned, we are already helping the conversion of your Ecommerce through the blog, improving the buying decisions, solving doubts, building customer loyalty, creating brand reputation, but in an indirect way.
What I want it to be understood is that the ultimate purpose of the blog is to bring us an economic benefit, that is, to be a channel that helps the conversion of the online store, and for this it is necessary to take specific actions on the blog.
Adapting the blog to the conversion, in a very similar way to an affiliate blog, which shows products so that the customer can access them and buy them.
Conclusions
There is no doubt that a blog is a fundamental aspect for any Ecommerce, it will help to improve traffic to the online store, to build customer loyalty and improve brand reputation and all this in parallel to increase sales.
In any case, for all this to take place, you have to work the blog correctly from the first moment and this is to improve the organic positioning in the blog always having the focus on the concession, that is to say, that helps to increase sales.
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