Ecommerce Archives

What is the Buyer persona?

When you plan your sales strategy, do you take into account potential customers? Can you imagine what kind of user would buy your product? If your answer is yes, you are on the right track. When devising a marketing or sales strategy for a certain product or service, it is necessary to take into account […]

What are Cookies?

If you are a regular internet user on the network of networks, surely you have stumbled a thousand times with those notices related to the policy of use of cookies on various websites. But do you really know what cookies are and what they are used for? Cookies have a dual purpose depending on the […]

What is a sales funnel?

The sales funnel is a conceptual tool that allows us to plan and establish the different stages of conversion. That is to say, the way in which we relate to the customer to achieve a purchase, a registration, etc. It is also known as sales funnel or AIDA model(Attention, Interest, Desire, Action). The word “funnel” […]

What is a conversion funnel?

The conversion fun nel is a tool that allows us to define the conversion process, i.e. the steps that a user must follow for a conversion to occur. It should not be confused with the sales funnel, which is a similar tool, but applied only to sales. In other words, the conversion funnel can include, […]

What is target?

Target means objective in Spanish. In marketing, we usually use it instead of or as a contraction of the term target group, which means target audience. This is the group of potential buyers of our product or service. Therefore, to whom our communication and marketing activities are directed. why is the target group important? Some […]

What is a CMS?

In the early days of the Internet, creating a website required a lot of work and time, if the goal was to design a page with a minimum level of quality. In addition, it was necessary to have computer knowledge of web design and programming tools. That is why the creation of content management systems […]

What is Target Audience?

The target audience is the sector of the population to which we direct our marketing actions. That is, those people who need our products and/or professional services. Due to the Anglo-Saxon origin of the term, when talking about a company’s target audience, it is very common to use anglicisms such as target (objective), target group […]

What is digital marketing?

Digital Marketing is a form of marketing and advertising that is developed in digital media, more precisely on the Internet. It differs from traditional marketing in several aspects, especially the platforms used: websites, email, social networks, mobile applications and SMS. But it also tends to extend to other more classic platforms such as radio and […]

What is viral marketing?

Viral marketing as a strategy aims to attract public interest in a brand, product or service through the use of viral messages. The ideal environment to launch a viral marketing campaign is social networks. It is used by individuals, start-ups and large companies, and is becoming increasingly popular as a way of obtaining organic positioning […]

What is Marketing Mix?

Marketing Mix is a term that encompasses any tool or variable used by the marketing manager to analyze the market and consumers in order to achieve the planned objectives. In the digital world, it is based on applying the four Ps of marketing on the Internet: product, price, place and promotion. The main issues of […]

What is guerrilla marketing?

Guerrilla marketing is a strategy that seeks to achieve optimal results at the lowest possible cost, using tactics based more on ingenuity and timing than on conventional “recipes”. The term was coined by marketer Jay C. Levinson in his book Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Levinson was inspired by […]

What is customer lifetime value?

The customer lifetime value (also called customer lifetime value or customer lifetime value) allows us to establish the value of our customers in advertising terms. In this way, we can find out how much we should invest in our advertising campaigns. This means estimating the cost of acquisition by analyzing the customer life cycle, i.e. […]

What is the Customer Journey?

The customer journey in ecommerce is the path taken by the customer from the moment he/she makes contact with a company until he/she purchases one of its products or services. In English, customer journey literally means customer journey. This journey can last from a few minutes (e.g.: the user enters an online food store and […]

What is cross selling?

Cross-selling is an after-sales strategy that consists of making the customer, after having made a purchase, buy a complementary product or service. With cross selling, the meaning of the sale ceases to be punctual and expands: a single item can become a channel to multiply our income without investing large amounts of effort and money […]