Marketing

Digital Marketing is a form of marketing and advertising that is developed in digital media, more precisely on the Internet. It differs from traditional marketing in several aspects, especially the platforms used: websites, email, social networks, mobile applications and SMS. But it also tends to extend to other more classic platforms such as radio and […]

Viral marketing as a strategy aims to attract public interest in a brand, product or service through the use of viral messages. The ideal environment to launch a viral marketing campaign is social networks. It is used by individuals, start-ups and large companies, and is becoming increasingly popular as a way of obtaining organic positioning […]

Marketing Mix is a term that encompasses any tool or variable used by the marketing manager to analyze the market and consumers in order to achieve the planned objectives. In the digital world, it is based on applying the four Ps of marketing on the Internet: product, price, place and promotion. The main issues of […]

Guerrilla marketing is a strategy that seeks to achieve optimal results at the lowest possible cost, using tactics based more on ingenuity and timing than on conventional “recipes”. The term was coined by marketer Jay C. Levinson in his book Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. Levinson was inspired by […]