We can say that Google Merchant Center is a tool that Google makes available to us so that we can upload data feeds, i.e. useful information about the products we promote or sell on the network. This allows them to appear in Google product searches through Google Shopping or other Google services. Google Shopping is […]
What is a conversion funnel?
The conversion fun nel is a tool that allows us to define the conversion process, i.e. the steps that a user must follow for a conversion to occur. It should not be confused with the sales funnel, which is a similar tool, but applied only to sales. In other words, the conversion funnel can include, […]
What is conversion rate?
The conversion rate, in ecommerce, is the percentage that indicates how many visits to our website are transformed into conversions. The conversion does not necessarily have to be a sale. It can also be a subscription, the completion of a form or any other goal proposed by the marketer. Therefore, it can be said that […]
What is keyword research?
Keyword research or keyword analysis consists of finding those keywords that allow us to get a better positioning in search engines. Let’s see why keyword analysis is important, what keyword research tools exist and how to do free keyword research for your SEO campaign. why is it important to do keyword research? Not all keywords […]
What is Google Analytics?
Google Analytics is a free web analytics tool developed by Google. The information it offers allows you to know the behavior of websites and their users, as well as other interesting data such as web traffic, conversions, bounce rates, sections visited, etc. Therefore, every online marketing expert should know what Google Analytics is for and […]
What is Google AdWords?
Google Adwords is Google’s pay-per-click platform and its main source of income. It is used to insert ads on search results pages (SERP: Search Engine Result Page), thus gaining greater visibility. When a user searches for a term related to a product of our company, the ads appear with the other search results, both at […]
What is CPC?
The Cost Per Click (CPC) in marketing is the amount that we must pay to our sponsor in Internet search engines (e.g. Google) for each click that a user makes on our ads. Its main advantage is the savings compared to other means of payment. In Google, the CPC offers a realistic measure of the […]
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