SEO

Link building is an SEO technique focused on getting as many links as possible to our website, in order to improve its positioning in search engines. What is link building, how it works and what strategies to use in each case, are among the main questions of this branch of SEO. how does link building […]

The Web Analytics Association defines web analytics as follows: “measurement, processing, analysis and reporting of internet traffic to understand and optimize the use of a website”. This means working on web traffic as the main performance indicator. But web analytics is not restricted only to traffic, as it depends on factors such as: quality of […]

When we talk about indexing in Google, we refer to the set of actions that we must perform so that the Google search engine includes our website in the search results pages. As we will see below, indexing a page in Google is very important for advertising purposes. Therefore, we will also discuss how to […]

Black Hat SEO refers to the set of strategies, techniques and tools that allow positioning a website in an unethical way. This is done without following the rules established by Google for the creation of web pages and their positioning. They are usually used to climb positions in search engine rankings quickly and easily. However, […]

One of the keys to achieve good positioning is to ensure that our website is crawlable by search engine spiders. Among them, of course, the Google robot. And for this purpose we have an invaluable tool: Search Console. But let’s start at the beginning: what is a crawl error? After answering this question, we will […]

As in any discipline, in SEO there are certain words or phrases that appear over and over again. Such is the case of the term SERP, one of the favorites among ecommerce experts. And that, as you know, refers to the results pages of Google or any other search engine. It is such an essential […]

The 301 or HTTP 301 redirection is a type of web redirection that consists of taking the user to a different website or another page of the same website. This “transfer” is done automatically when we access the redirected page. Unlike the 302 redirect, which does the same thing, the 301 is a permanent change […]

Creating a website of any kind takes time, dedication and a wealth of knowledge based on experience. However, keeping the website optimized also requires specialized opinion and help from time to time. For this purpose, the SEO Audit is performed, a way of analyzing the websites to obtain a diagnosis in this regard. The professionals […]

A rich snippet is a piece of HTML code that describes a part of the content of a web page: author, contact, ratings or opinions, downloads, products, events, videos, news, etc. It not only gives meaning and organization to our page, but it is also considered by search engines like Google to index the site. […]

Organic traffic (sometimes called SEO traffic) is the part of a website’s traffic that comes from search engines (e.g. Google, Bing and Yahoo!), without the need for sponsored ads. Unlike paid traffic, we do not have to invest in AdWords or other online advertising tools. To achieve this, numerous organic SEO techniques are used, as […]

SEO (Search Engine Optimization) can be approached in 2 ways: on-page and off-page. Here we will discuss what on-page SEO is, how it works, how to improve the on-page SEO of our site and what on-page SEO tools we can use for it. what is on-page SEO? On-page SEO is the branch of SEO that […]

When talking about SEO or organic positioning we can refer to: Page rank or page authority in search engines. Set of techniques and strategies to obtain a better page rank in Internet search engines. The first meaning of seo web positioning is very often used to refer to page rank or page authority. An example […]

If you want your website to appear among the first results of the search pages, you should know what is crawling a URL with Google and which is the best way to do it. This way, you will ensure that the search engine correctly indexes all the content of your website. what is URL crawling? […]

The bounce rate or bounce rate is a website traffic metric. It indicates the number of users who have visited and abandoned the site without taking any action, such as leaving a comment, sharing the page, subscribing, making a purchase, etc. If no action is taken, the number of pages viewed during the session is […]

Link juice, also known as authority transfer, is an SEO technique by which a site well positioned in Internet search engines transfers part of its “authority” or relevance to a site of lesser reach. With this, the latter improves its page rank and, therefore, its position in searches related to the content it offers. how […]

Grey Hat SEO, also called grey SEO, includes all those techniques that do not follow Google’s guidelines to the letter, but do not lead to a penalty. It is, in short, a fuzzy area between White and Black Hat SEO to which you can resort to “trick” Google and obtain a better positioning in less […]

Google Search Console is one of the main webmaster tools of Google Analytic. Thanks to its various monitoring, maintenance and optimization options, it allows you to work on the way Google understands and displays a website to achieve optimal SEO results. In this article we will see why to use Google Search Console and what […]

White Hat SEO is the name given to the set of ethical SEO techniques and strategies. That is to say, those that allow us to achieve a good positioning without the need to “cheat”, which could cause penalties from search engines and damage our brand image. Origin of the definition of White Hat SEO The […]

Off-page SEO (also called off-site SEO) is the branch of SEO oriented to the search for backlinks, i.e. links pointing to our site from other websites. The way we get backlinks is called link building, and it is the backbone of off-page SEO. As with on-page SEO, the goal is to achieve greater visibility in […]

have you ever wondered why, when surfing the Internet, you see ads that are of interest to you? Well, these results are part of what is known as web tracking. Actually, it is not a single method, but several forms of Internet tracking, or tracking, as it is also known. Web crawling occurs automatically in […]

The HTTP error 504 “Gateway time out”, is a code that the server sends us when a request could not be completed. Requests are requests made by the web browser (e.g. Mozilla, Edge or Chrome) to the server that hosts a website, either to go to another page or to update the current page, close […]

HTTP error 503 “Service not available” is one of the most common errors when surfing the Internet. It occurs mostly in online stores, but also in any other kind of website, such as blogs, news sites and social networks. An HTTP error 503 error code means that the server is unable to display the requested […]

Call to action or call to action (CTA) in marketing is a technique that consists of putting a word or phrase for the user to perform an immediate action. This action could be: leave a comment, share the article on social networks, register on our website, fill in a form, make a phone call, make […]