The importance of data tagging and how it affects your website

After reading this article, your website is sure to start seeing a big increase in traffic.

This is because we are going to deal with structured data markup, one of the most important current SEO factors.

As we well know, if you want to position an ecommerce, for example, you have to make friends with Google. It’s like starting a relationship, you will have your good times, your bad times… but above all, you have to know what the other person (Google) is like to know what he likes and what he doesn’t like. Once you detect what your partner likes, you give him/her a gift, right? Well, with Google we are going to do the same thing.

As in any relationship, it depends on many factors to know and take into account, and the data marking is one of them, with this you will get Google to understand what things are the priorities for you and so you will get a good start to the relationship, with the foundations well established.

Discover below everything I have prepared to know about this fundamental and important factor that will make your web traffic increase exponentially.

What is data markup and why is it important?

Data mark up is the act of adding data to a web page so that machines can interpret it. It is important because it allows search engines to index, analyze and understand the content of a site.

Data markup can be used in many different ways, such as providing a summary of the article or specifying who wrote it.

What are the benefits of data markup?

Data markup is a process of adding semantic meaning to content that can be read by search engine crawlers. This helps them understand the content better and rank it higher.

There are many benefits of data markup. One of the most important is that it helps search engines crawl, index and rank your website pages in SERPs. Data markup also helps you to be found on different channels such as Google Maps, Google Images, YouTube, etc.

It is one of the most important actions for SEO. After all, you are marking the most important aspects of the “Home”, “Categories” and “Products”, this will help Google a lot to know what that landing page is about.

In short, the biggest advantage of marking the data of a website is that you help Google to better read the important parts, so, you get to be “more friends” with Google because you are helping it to understand better and that will, therefore, give you a hand when it comes to positioning in the SERP.

How to use data markup correctly on your website?

For some years now, data markup is no longer marked in microdata (you can actually do it this way, but Google recommends to do it differently).

What Google recommends is to mark it in JSON-LD and follow some basic instructions that I am going to tell you below.

There are 3 types of markup; Home, categories and products. Each of them have to be marked differently because, in the Home there are different objectives to the ones we have with the products. So they must be marked in this way:

Organization: to mark the “Home” just leave the organization data markup, locate the HTML of the @type product and breadcrumlist markup and delete it. At least the following should appear:

@type
name
description
logo
url
address
@type
addressLocality
postalCode
streetAddress
contactPoint
@type
contactType
phone
email

Breadcrumlist: locate html from the @type Organization markup and remove it from the Categories structured data markup. There can also be no Product, locate html and remove it:

@type
itemListElement
@type
position
item
@type item @type
@id
name
itemListElement
@type
position
item
@type
@id
name

Product: just leave the correct @type Product data markup and breadcrumlist, locate the HTML of the @type Organization and remove it from the product markup:

@type
name
description
sku
image
brand
@type
name
offers
@type
name
availability
price
priceCurrency
priceValidUntil
url
sku

Conclusion

In the age of digital marketing, it is important to understand how to properly markup data. Data markup is a process that helps SEO specialists to better rank a website.

Marketing campaigns are successful when they have the right combination of creative, content and data. Data markup is a way to ensure that your campaign has an edge over others in terms of performance.

And if you want your website to perform flawlessly and as I discussed at the beginning of this article, to be liked by Google, implement proper structured data markup on your website. You will see that it is not so complicated and you will get great benefits.

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