If you have a website, you’ve probably heard of SEO (search engine optimization). SEO is an essential thing to do in your online store if you want users searching for specific words related to your store to find you and not your competition.
But, in today’s post, we want to talk about one of the most important factors that are part of a good SEO strategy. This term is the Linkbuilding, we will know everything about this term, what is Linkbuilding, why it is important to carry out a good Linkbuilding strategy in your Ecommerce and how you should use it in your online store.
Table of contents
What is Linkbuilding?
Linkbuilding is an off page SEO strategy, that is to say, a strategy that we will carry out working the external positioning. With a good Linkbuilding strategy you will be able to increase the authority of your page and thus you will achieve that your contents are positioned in a better way in the Google search engine.
Linkbuilding consists of performing different actions that are focused on achieving that our online store is linked in other pages that are in the search engine to improve our popularity. In addition, we will be able to improve the authority of the domain which will help us to position ourselves better in the search engines.
Therefore, the main objective of Linkbuilding is to help improve web positioning thanks to the use of external links or backlinks.
When carrying out a good Linkbuilding strategy it is important to be clear about a series of factors, because if this is done badly, the page can be detected as “cheating” and therefore Google can penalize you for it.
how to do Linkbuilding?
As we have said before, Linkbuilding is an off page seo strategy, that is, using external links to our website to help it improve and have more visibility.
An easy way to do Linkbuilding is to use external links that have our own website, such as for example, the social networks of our own online store. Or use other links from our own website by placing it for example in the blog posts.
But the most advisable is to perform a complete analysis of the Linkbuilding strategy to know what are the necessary data to place your link in the right places and therefore help this increase and improve your page.
Advantages of Linkbuilding
Linkbuilding has many good things, and we want to talk about three advantages that are important to know so that this type of strategy works for your online store.
Google can rank your website positively
As we mentioned above, the Linkbuilding is a strategy that is performed within the SEO to get better positioning in the Google search engine, so if we make a good Linkbuilding strategy, we will also help Google to classify our website in a positive way and thus improve our online store. Since nowadays, links are a very important factor for Google.
Increase web traffic
At the end the Linkbuilding is a strategy that helps to increase traffic to the web, therefore, by placing different links from our website on other pages, we will get that the domain authority of our website will improve and thus we will increase the web traffic of our page.
Increased visibility
The last advantage we want to talk about is the visibility that we will get if we make a good Linkbuilding strategy. As it is logical if the links of our online store appear on other websites, it means that more people can get to click on these links and therefore can visit our online site, which helps to improve and especially to increase the visibility of our online store.
Conclusion
As you have seen, linkbuilding is one of the most important factors of a good SEO strategy, so if you want to start improving the visibility and positioning of your online store you should keep in mind that you must make a correct SEO strategy to improve each of the factors that this term is responsible for improving.
If you have any questions about Linkbuilding, or want to start your strategy, from IDX Innovadeluxe, we have SEO experts who can help you with the positioning of your online store to get a correct strategy and benefit from all the advantages offered by SEO for online business.
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