When you start to optimize the positioning of your online store, the first thing you should do is to collect the best free SEO tools. As in any job, it is better to spend time planning the task before doing it than having to repeat the task once it is done.
As you know, in an SEO strategy where the goal is that Google indexes you in a correct way to climb in the rankings, the use of the best SEO tools is something essential within any ecommerce.
We can not afford to miss all that potential audience, and since you are probably not an expert in search algorithms, it is best to use this list of SEO tools that will help you better optimize your online store.
Table of contents
what are the best free SEO tools?
Obviously, there are many tools, but let’s focus on the top 10 free SEO tools (and, in addition, a free gift). Of course, there are premium SEO tools with a very high cost in some cases. Let’s get to it!
Google Analytics
We start with the most mainstream of our list of SEO tools. And it is because, in essence, its use is essential in all this. It will allow us, among many other things, to monitor web users, analyze the content, the flow of users, the duration of visits, the origin of traffic … And, in general, all quantifiable data of users who enter and browse our store. Basically it will act as a control of whether we are doing well.
Google Search Console
No matter how well we think we are doing, we will never know how Google bots “think”. Therefore, the best way to approach their way of understanding our website is by using this tool.
A very powerful tool that offers us all the indexing and crawlability data of our website. In addition, it allows us to index the sitemap, the robot.txt file, visualize the impressions and clicks received at the organic level and even other much more technical tasks. A gift from Google!
Google Page Speed Insights
One of the things you are most concerned about when managing any kind of website is the loading speed. This tool will be your “guardian angel” because, by simply entering the url of your store, it will provide you with data on the performance of the page, either on mobile devices or on computers. But it doesn’t stop there, it also gives you a series of tips to improve your loading speed.
Google Keyword Planner
To improve our SEO positioning, we are going to use a tool developed for Google Adwords, a tool to create PPC and CPM campaigns. It has become one of the best tools for SEO when auditing keywords.
This tool allows us to perform keyword searches and find the right keywords for our content. It will show us the most popular and in-demand keywords, their search volume and competition, which will indicate the “path” we should take and which keywords to use.
Google Trends
Google Trends, or translated into Spanish, “Tendencias de búsqueda de Google”, is a useful tool that, again, our new best friend Google provides us totally free. It basically acts as a “trends” search engine showing the most popular search terms of the recent past. This will provide us with a basis on which to position our products, within that conglomerate of popular terms, since we will know what is more popular, what is less popular and where we can try to “carve out a niche”.
Open Site Explorer
This tool developed by Moz will help you track the links that lead to your website, so that you can control your link building strategy. While much of the filtering and comparison metrics it uses are available for free, if you need access to advanced features and reports to the technical team, you will need to create a paid account.
SEMRush
We’re talking big words here. This SEO tool is so powerful that we had to include it in the list because of how comprehensive it is. It basically allows you to analyze and compare your data with your competitors.
By searching their domains, the tool will show you information about their organic positioning and their advertising spending. This will allow you to draw a strategy to counteract their actions and allow you to position yourself better.
In addition, you can monitor a linkbuilding strategy perfectly, plan content strategies, perform SEO audits… Anindispensable all-in-one in your SEO strategy!
Majestic SEO
This tool will help us to obtain the quality of inbound links to our online store, showing us a list that allows us to find out the domains that best position our website and that, therefore, we are more interested in linking to us.
It shows us two of the most analyzed metrics by an SEO: Trust Flow (TF) and Citation Flow (CF). These metrics measure the quality of the links pointing to our website or url to be analyzed (TF) and the quantity of links pointing to us (CF).
Of course, Majestic has to become one of your favorite SEO tools, essential for your link building strategy.
Ahrefs
In the same line as the previous tool, Ahrefs will help us to discover the links that are being created to the domain of our online store. In fact, not only will it discover the links pointing to us, but we will also be able to know the volume of links from our competitors.
Like Majestic, Ahrefs offers two of the most analyzed metrics. In this case UR and DR.
Unlike Open SiteExplorer, Ahrefs updates its database on a daily basis. This will allow us to know all this information practically in real time.
SEO Quake
This free SEO tool that works as a plugin for your browser (available in Chrome, Firefox, Opera and Safari) provides you with valuable data to research your competition and validate your Keywords list.
As it is a toolbar, its operation is the most comfortable there is, simply on the page we are on, it will appear in a bar in the header of your browser with all the information.
It offers very interesting information such as the “Diagnosis” section, which functions as a mini SEO audit of technical aspects of the url we are analyzing. It also shows us information about the page such as the traffic it receives, meta tags, internal and external links, and even the keyword density of the url.
Undoubtedly, SEO QUake can not miss among your SEO tools.
WooRank
In this case they wanted to group a series of aspects in the same tool that works as a “control test”. By means of a number from 0 to 100 they give you the valuation of your page with respect to more than 70 parameters related to SEO, usability, your activity in social networks, the content of your catalog, photographs and texts used..
If you subscribe to the payment plan, which ranges from 36 €/month to 366 €/month, you will also receive reports and specific aspects to improve to optimize your positioning.
Conclusions
If you are taking your first steps in SEO, we are already warning you: Do not be overwhelmed by not seeing immediate improvements. The results you are looking for will eventually come, but they will not come just by using all these SEO tools one afternoon. This is a medium/long term task and you have to dedicate time to it day by day.
These are just some of the SEO tools you can find on the net. Obviously there are many more, but, since we know that the path to positioning your online store is an arduous task, it is better that you focus, at least for now, on these 10+1 free SEO tools.
But don’t worry, we will continue to expand the information on the subject in future installments, since, for sure, “juicy” news on the subject will appear.
Of course, if you need help to design and carry out the SEO strategy of your online store, in InnovaDeluxe we offer an online positioning service for Prestashop stores. Do not hesitate to contact us if you are looking for advice on the subject. Of course, if you have any doubts or questions related to the topic, we invite you to comment directly on the post.
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