As we know, web positioning and specifically organic positioning or SEO, has become one of the pillars for any website to increase the visibility of their services or products.
In this post, we’re going to focus on eCommerce or online stores. That is, those websites that are dedicated to selling products online. And specifically, those that are created through the PrestaShop platform.
With all the web development that exists today, and especially around SEO, it is possible to find many tools of great relevance to improve or optimize the organic positioning or SEO of an online store. For example, SEO modules.
If you’re thinking about setting up or creating your online store using PrestaShop, there are a lot of modules that will help you greatly to improve the organic positioning. Therefore, in this post we want to show you our top SEO modules in PrestaShop.
Table of contents
Why use SEO modules in PrestaShop?
The success or relevance of these tools or more specifically, SEO modules for PrestaShop, is based on a good and optimized SEO positioning. That is, in the case an online store wants to improve its position in the search results for both, categories and products
It is at this point where lies the relevance of using SEO modules in PrestaShop, as these modules correspond to SEO tools that allow us to improve organic positioning. In addition to being adapted to online stores or eCommerce that have been created with PrestaShop, and of course greatly facilitate the work of organic positioning in your online store.
On the other hand, if we place the focus in the competition that exists today in the online world, which is also increasing progressively, it is essential to put all the necessary means to optimize your online store facing Google, since a bad optimization of an eCommerce can be very harmful.
In this way, it’s of vital importance that you take action and make an analysis of your website, which will allow you to detect its weakest points. With this, you’ll be able to perform the optimization based on a correct configuration of the SEO modules, with a real understanding of the problems and from the root.
Benefits of SEO modules for PrestaShop
Unequivocally, SEO Modules for PrestaShop are absolutely necessary to get the keys and facilitate the process of your online store to get the traffic and visibility needed to place you above the competition.
Below, there’s a list and explanation of the most relevant benefits of PrestaShop SEO modules, which can help you choose the right SEO module for your online store.
- Saving time: Many of these modules perform massive optimizations. In addition, their great adaptation to the platform and all the SEO optimizations that we can perform with these modules, will allow you to spend your time on other relevant aspects of your business.
- Easy to use: SEO modules focused on the PrestaShop platform are designed so that anyone can use them. That is, they’re very easy to use even if you don’t have advanced knowledge.
- Easy On-page SEO optimizations: They make it easy for you to perform massive On-page optimizations on your website.
- Optimize images and URLs: taking into account the importance of optimizing the multimedia content and URLs of the website, the modules will facilitate it enormously.
Check out our Top SEO modules for PrestaShop
Now that we have discussed and know the benefits and what SEO modules can bring you in PrestaShop to optimize organic positioning, we can begin to know in a more concrete way the most suitable modules or those that work best to perform this action.
Canonical URL
As we know, canonical URLs indicate to Google bots which URL is the priority URL in each case. That is to say, the one to look at and display in search results when crawling or viewing a landing page.
Each URL of our website must have its corresponding correct canonical URL, avoiding future serious problems such as duplicity of content on the website.
Being developed as a URL identifier, the Canonical URLs module of the PrestaShop platform helps enormously to organize the canonical URLs of the website in a massive way. So, when we have two or more URLs very similar, we can differentiate them through the canonical URL.
Module 301, 302 and 303 URL redirections
URL redirections are a very common practice when optimizing On page factors on a website. For example, one of the problems that can arise is a URL that gives us a 404 response code, related to a broken link on the website.
Due to this, users won’t be able to navigate the website correctly. But in PrestaShop, you can use this module to help solve this problem and provide a correct navigation to the users.
This module allows you to create redirects in all the URLs of services, products and categories of your online store. Continuing with the example, you’ll be able to redirect both – users and Google bot – from a 404 page (page not found) to a functional landing page. This will allow both search engines and users to see and not lose the value of the previous page that we have redirected.
SEO module images
If you want your online store to stand out from the rest, it’s essential to optimize the images for the best organic positioning or SEO. In this sense, it’s important not only to optimize and size correctly the images of your website, but also to optimize the ALT tags that these images have.
The work of this module focuses on providing unique content for each ALT tag of the images, that is, the multimedia content of the online store. This enables a description of the images within the ALT tag, so that we optimize the work of search engines and give them valuable information about the images.
SEO Expert Module
As we know, having a correct optimization of the website is essential to obtain the desired positioning. The SEO Expert module greatly facilitates this work, enabling the optimization of crucial factors in each landing, such as meta tags, meta title and meta description, keywords or editing the URL.
The benefit of this module is very clear: it is a tag generator, which allows you to add and edit these tags in each of the URLs of your website. Thus, with this SEO module for PrestaShop, we can help Google bots to better understand each landing page and consequently improve SEO positioning.
Sitemap.xml file generator module for Google
The sitemap of a website is a list of all the URLs of the website that provide value and we want Google to recognize. We can say that it’s a roadmap that we give to Google before it enters to crawl the website, facilitating the understanding of the structure of URLs within the website.
Structured Data Module (Rich Snippets)
This module helps to improve and optimize your reputation, trust in your online store and user loyalty, thanks to the structured data markup, which will optimize the search results, adapting the Rich Snippets. Here’s how it works.
- It enables and encourages users and customers to leave opinions or product reviews, thanks to emails that ask users to take this action. In the same way comments are requested, which help to build trust.
- The opinions and ratings of your online store can be marked up through structured data markup, which will be displayed through Google Rich Snippets, increasing trust in your online store and in the purchase of products and services.
- Increase sales
- Improve the image and reputation of the online store.
SEO noindex / follow module
The links within the website help Google to get a better rating when it comes to obtaining a better organic positioning.
Whether the links are follow or nofollow, the “SEO Module, noindex, follow” offers you a simple and easy solution to decide whether the link should be follow or nofollow. Thanks to this choice, you can set and tell Google which links to crawl and which not to crawl, which will optimize Google’s crawl budget and consequently your website’s ranking.
Conclusions
If we want our website, whether it is a service website or an online store, to be properly optimized for SEO, we need to implement the necessary tools to do so. So the modules that have been exemplified, are all totally necessary to achieve it.
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