Top professions in eCommerce

The world evolves, and we must evolve with it. A clear example is the birth of the Internet and the creation of jobs thanks to new professions, such as those associated with ecommerce, and oneof the sectors most “affected” by technology has been commerce, which has made the leap to digital commerce. Currently, we can buy online from travel to office supplies or food, and it is not something that will disappear or change.

The rise of eCommerce

The ecommerce market turned over more than 2 trillion euros worldwide in 2017 alone. And more than 80% of the people who inhabit this planet, shop online. In fact, we wrote a post about all these ecommerce trends that you may find interesting.

If we talk about Spain, according to the INE (National Institute of Statistics) 32% of the population has bought something on the Internet since the beginning of 2018. This graph, taken from this other article, is very illustrative of how digital commerce or ecommerce has been growing over the years:

It wasn’t hard to imagine, was it. Because, can you imagine life without Amazon, for example? Not buying movie tickets online? Booking a hotel? Buying your pet’s food?

Well, all those ecommerce didn’t happen on their own, or managed by one person. Some of the future work is here. But you have to be able to find the right people to fill these new ecommerce professions. For example?

Everything behind an online store

Whoever wants to set up an online store and have a really successful business, (after having done the corresponding market research, etc), is going to have to take into consideration several factors, for many of which, they will need a team:

• Choosing and buying a domain name.
• Choosing and purchasing web hosting – just as you used to choose a venue.
• Choose (and preferably, buy) template for the online store – just as you used to choose the style of store decoration.
• Work with a designer or programmer who will customize the template for your ecommerce – all those little details that made the store unique.
• Together with them, you will work on the SEOwhich will help you rank your online business on Google – equivalent, for example, to natural word-of-mouth. Or posters on the street.
• And of course, to let potential customers know that this store exists, you will need to work on Online Marketing – so many things come into play here, that I leave it to your imagination.

The most demanded new jobs and professional profiles in eCommerce

As you have seen in the previous list, there are professional profiles that are basic to take full advantage of an online business, which may very well be an ecommerce.
Here you have another graph, belonging to this post, with a very complete list of digital professions, many of them susceptible to be incorporated into a large ecommerce:

Innovadeluxe is an agency that

is dedicated to the development of online stores, specifically PrestaShop online stores, and therefore we know well these “new” professions in ecommerce, necessary to build an optimal store. We tell you the ones we consider most relevant in our line of business:

Job as SEO Expert

You will have to handle different tools, from the most basic ones, such as Google Analytics and Search Console, to more complicated ones such as Tag Manager. In addition to dealing with the study of keywords, tools to perform audits of online stores, etc.. His job is to position the online store as high as possible.

I work as a PHP Programmer

PHP is the most used language for web development, in the backend part. You have to see the logic behind the project, analyze it, so that it can be developed. Knowledge of Java, Swift or Objective-C languages, for example. It is a profile that can become very versatile.

I work as a .Net #C Programmer

You would be in charge of the development of new applications, process optimization, source code version control… And of course, knowledge of NET, C#, SQL and ASP.Net is required. He works with Frameworks and is able to develop any kind of application that an online business may need.

Working as a System Administrator

In the last 20 years, they are the ones who have been in charge of making sure that every company runs smoothly on a daily basis, both for the customer and for the employees, making sure that the infrastructures are working. They manage the MS SQL server, the firewalls. Configures, for example, virtual servers or ecommerce cloud storages.

Working as a UX Designer/Packager (UX)

A web designer must focus on the UX (user experience) and know how to understand the customer’s needs, rely on tools that help you to make the content architecture, interaction flows, prototyping… Must know HTML, CSS and JavaScript/Jquery as a minimum.

Digital Marketing Job

Analyst, manager, coordinator, digital marketing consultant… depending on the size of the ecommerce, more or less profiles will be needed, because we are not only talking about SME stores. Imagine Zara, Mercadona, El Corte Inglés, Movistar… A Digital Marketing professional can be in charge, from email marketing, to the realization of a marketing plan or carry out business audits.

Working as a Copywriter or Content Writer

In an ecommerce, the description of categories and products is extremely important. And if you also add a blog, in which to give free rein to the knowledge about the sector, it is clear that a good content writing, which helps to properly explain the products and, incidentally, to position, is essential.

Conclusion

It is easy to see that these new professions are not standing still. It is estimated that 10% of positions go unfilled every year. In Spain specifically, 350,000 positions related to Big Data did not find talent to hire. And globally, by 2020 there will be a shortage of 1.9 million highly qualified professionals for digital professions.

Therefore, at Innovadeluxe we will always welcome your CV with open arms, to give our PrestaShop customers the best service with the best team. Are you one of the profiles of these ecommerce professions? Or on the contrary, do you work with several of these ecommerce professionals in your online store?

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