From having a sales team and not getting where I needed to go, to investing in Digital Marketing and increasing turnover by 30%.
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Interview recorded in March 2023
(results as of December 2022)
Increased turnover by 75% one year later
(results as of December 2023)
Summary of the success story
www.galileoequipos.com, it has been one of those different projects, which is not what you usually do, because although it is an e-commerce, it is somewhere between this and a corporate project in which contacts and negotiation are required to sell.
It’s not the kind of B2C project where just by driving traffic and optimising the shop, you know that they will end up buying. We are talking about a very technical B2B project, which has forced us to improve our knowledge in many areas to adapt to their sector.
Fernando has placed all his trust in us and we currently work in 4 different areas of Digital Marketing. Thanks to this we have helped him to achieve an increase in turnover of more than 30%.
Nosotros como especialistas en E-commerce, hemos ayudado a Galileo Equipos en muchas áreas de su negocio.As E-commerce specialists, we have helped Galileo Equipos in many areas of their business.
But above all, as specialists in Digital Marketing, we have helped them to grow and increase their turnover.
In short, it is a special project that demands a lot from us due to its complexity, but we love working on it, because it is a company that knows very well what it wants and how to achieve it. They give you their trust and let us advise them, which makes our work much easier.
If you want to know more about the experience of working with us, you can watch the video in which we have interviewed Fernando Martín, their general manager.
Here we have extracted some advice from Fernando for those who are just starting out.
What would you say to anyone who is thinking of hiring our services?
What I would say is that you have to be patient at the beginning and that this never ends, it is something you have to work on constantly. Because the improvements you may have made to your website today, tomorrow it’s not that they won’t be useful, it’s that they become obsolete. Because Google’s parameters change, for example, and you have to optimise again. To continue to be in the top positions of Google, you have to be elbowing your competition and either you work constantly or you are going to progressively lose relevance and that will eventually translate into lower turnover.
Fernando Martín
Fernando Martín
General Manager of Galileo Equipos Seminuevos
Domain:
Previous status:
They came from working with a freelancer and when they moved to Innovadeluxe, they realised that what they had been doing was just scratching the surface.
Current status:
They have increased their turnover by 30% and reduced the number of employees. They invest in marketing what it would cost them a salesperson and reach twice the number of places they would never have reached without digital marketing. It currently sells in Spain and Portugal.
Timeframe:
Approximately 3 years.
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