Technology is, without a doubt, one of the best allies when it comes to e-commerce. This is even more evident in today’s world where most people are interconnected and where electronic devices are beginning to conquer all areas of daily life.
For that reason, we must be aware of new technologies and the benefits they can bring to the business world. In this sense, voice commerce is one of the most recent advances that is causing a furor in the way people interact with companies and how they make their purchases.
If this is a term that is new to you and you want to know all about it, we invite you to read on; we assure you that this information can be of great help to boost your company’s sales.
Table of contents
what is voice commerce?
Surely you have heard about ecommerce voice searches, but you don’t really know what it is or the information you have received is very little. Don’t worry, this is something that is repeated even among ecommerce owners. Voice commerce is a technology through which the user, using voice commands, can execute tasks on their different electronic devices.
Although this was not the case some time ago, today it has become very fashionable to use voice commands to perform different activities. This is reinforced by the advance of Artificial Intelligence and its integration in all the most popular search engines in the world.
According to specialized studies, about 20% of U.S. users currently use voice search to, among other things, locate local businesses. Therefore, this represents a golden opportunity for companies and e-businesses, especially in order to position their websites based on voice commerce optimizations.
We must be clear that voice commerce is mainly focused on the sales of resources through the use of the voice that current electronic devices allow. Today, large companies such as Amazon and Google are using this technology in their devices, which generates millions in sales every year. From a digital marketing point of view, SEO strategies are focused on search intentions, in order to achieve conversations and business opportunities.
Voice Shopping
Although it may seem new and perhaps futuristic, the truth is that voice shopping has been with us for some time now. However, it is normal that many people still do not fully understand the concept and find it difficult to create a fixed mental image of it. Well, voice shopping is nothing more than the ability to purchase an item through a request made aloud.
In this way, we become independent of screens and it does not require a great effort on the part of the buyer. In this sense, all we require is a digital assistant, either Siri, Cortana or Google Assistant, or a smart speaker as is the case of Amazon Echo or Google Home, to which we will give a specific order. Once the order is given, the assistant will take care of the entire purchase process and the only thing left to do is wait at home for your product.
Many people also wonder how the different voice searches for businesses work. The answer varies depending on the system you use, for example, Amazon or Google. However, the process is analogous for all systems and there are very few differences.
All the user has to do is give the command to the voice assistant and the device will then search through the history of previous purchases to find the product that best suits your tastes. You can also specify the brand in case you want a specific one.
Today, there are a few players in particular that dominate the voice commerce market. Amazon is one of them, especially because its smart speakers are in the lead with 69% compared to Google’s 31%. Although these are not the only ones investing in such technology. Although we must understand that not all speakers or voice assistants offer us the option to buy by this means, although it is something that is changing little by little.
Get ready for voice commerce
Voice ecommerce is the future now. In fact, many experts say that this technology is attractive not only because it is a trend, but because in the near future all homes will have voice assistants with which we will manage most aspects of our homes.
In the same way, this is a tool that continues to develop and grow, so there is still data to be collected if we want to know its true scope in the business world. Therefore, the real beneficiaries of this advance are consumers and brands. And this is one of the reasons why brands are investing so much attention on them.
If we go to the field of companies, we must know how voice ecommerce influences the marketing and sales process. To do this, we must go to the studies. Well, they tell us that about 45% of people who use virtual assistants have added items to their monthly shopping lists by using voice on their mobile devices or Google Home and Amazon Echo options.
This is nothing short of a paradigm shift in the way merchandising and marketing strategies are carried out. Voice commerce is one of the sectors that best works the routine tasks and impulses related to consumer purchases.
This is exemplified very well when people are doing household chores and notice that something is missing, whether it is a cleaning product, an ingredient or any other product. In this sense, intelligent assistants can be instructed to add it to the shopping cart so as not to forget it. This becomes more interesting if we realize that a large number of applications offer the service of delivery of items from supermarkets.
Ecommerce, then, has had and will have to adapt its sales and marketing department to new technologies and create precise strategies to reach and take advantage of this market sector. Very much in line with the above, the focus of product page design and content will be adapted to reflect search intent, leaving keywords behind.
The latter is understood when we realize that user searches through traditional search engines is different from the one performed through the use of virtual assistants, since when talking we have the possibility to be much more specific and specify what we really want.
Digital marketing, then, will change once voice commerce is implemented as something general. Therefore, we recommend you to start thinking about your virtual strategies to adapt to the changes. For example, it is known that keyword structure is focused around questions and answers. Therefore, in your content, it is important to add phrases that answer those questions directly, this will help you gain positioning and generate opportunities.
The Q&A section, likewise, will become a fundamental part of your entire strategy. This is because search engines tend to rely on them when answering search intentions.
All of the above tells us that content semantics will be essential in the whole process. Your product descriptions should be highly specific, presenting every detail of your products and be compatible with the way users describe their searches. Take as a basis the conversations of everyday life, they can give you many secrets for an excellent SEO optimization.
Conclusion
Any technology that facilitates the sales and purchase of products by users is welcome in the world of ecommerce. Voice commerce is just the first of many changes to come in the near future. The important thing is to know how to adapt to change and understand that they are for the better. This is even more evident in the case we have just discussed, especially because users are already using this technology in their daily lives.
Now that you know the basics of voice commerce, it is time to get ready to be part of it. Thousands of companies around the world are already using this technology to their advantage, generating business opportunities and converting users who have not yet made up their minds. For an ecommerce it is important to know the latest tools and techniques, that way the positioning becomes much simpler and effective.
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