Undoubtedly, e-commerce is one of the most important parts of today’s economy in every country. Thousands of people around the world have found in this space the way to move forward with their ideas and generate income along the way. Every day, every hour, new virtual businesses are created, in addition to the traditional ones that launch themselves into the adventure, in order to complement their business model.
To achieve these goals, it’s important to have a quality platform that provides you with all the guarantees when creating your online store. In this sense, PrestaShop becomes your best option. In the following article, however, we’ll talk about what an excellent complement to this platform PrestaShop addons – also known as PrestaShop plugins – are, and how to use them to your advantage.
Table of contents
Prestashop Addons, what are they?
Undoubtedly, PrestaShop is one of the most popular ecommerce creation platforms and the one that provides the best results to all its users. It offers endless advantages such as the ability to create and manage all kinds of professional virtual stores, at a low cost and high flexibility. The latter happens because, when creating your business, you can modify it the way you want thanks to the modules or addons that PrestaShop offers.
When we refer to addons in PrestaShop, we’re talking about an extension, also known as a complement or PrestaShop Plugins, which once installed on the platform, allows us to complement or add extra features. Which will eventually serve for the development of our ecommerce.
PrestaShop addons can be purchased, and are often compared to WordPress plugins. And the fact is that both fulfill an analogous function: programs that when downloaded and installed, provide specific improvements to any online store. For example, you can add new payment methods, include more accurate security measures and even functionalities and features related to the same products or services that you’re offering.
So lending addons become one of the best ways to add improvements to your online store. This is very important, especially if we understand that regular updating, both in terms of content and functionality, is one of the keys to excel in the world of virtual business.
Types of PrestaShop Addons
As we have already said, PrestaShop addons can be one of the most direct aids when it comes to modifying and improving your store by giving it new features. However, it’s important that you know the different PrestaShop addons categories that you can find and what they are for. That way, you’ll have a much broader view of everything you can do on this platform.
Increase traffic
When you have an online store, one of the most important parts is to be visible on the Internet, otherwise customers will not come to your store and sales will fall through the floor. There are many ways you can achieve this goal, for example, studying in depth all aspects of online marketing. But the truth is, this will take time and will involve a considerable investment.
However, if you want a much simpler and more effective solution, you can always install a PrestaShop addon that is specialized in giving you visibility on the world wide web. This tool is easy to use and extremely intuitive when it comes to increasing traffic to your online store.
SEO
If we talk about essential strategies in the world of ecommerce, we cannot leave SEO aside. This is one of the most profitable and economical ways, in the long term, to increase traffic to our website. The plugins developed by PrestaShop become a great help when it comes to improving your SEO. With them, you can optimize the descriptions, the titles of your products and even the images on your page.
Without a doubt, today’s SEO strategies are more complex than in the past; however, they will provide you with accurate results and recognition by Google. The advantage of using PrestaShop addons, moreover, is that you don’t have to be an expert in the field. When you implement the addons, they will automatically fill in the tags for search engine and social media positioning.
Thus, users will be able to access your store in a much simpler way and without having to search for you in the maelstrom of virtual stores that exist today. This translates into greater visibility and the possibility of getting new customers.
Statistics analysis
One of the highlights of PrestaShop is the wide variety of statistics and analytics modules that it offers to keep track of our publications. In case you have an online store or are thinking of creating one, you should understand that analytics is key.
Why? Because it’s very important to know your customers and all their relevant aspects. For example, where they live, what they usually buy, where they usually buy it, what payment method they use the most, etc. With this knowledge, you’ll be able to know in depth who you’re targeting, customize marketing strategies, shipping methods and even returns. Remember that if you want to achieve high profitability, you must know your customers very well.
What PrestaShop Addons are for
When you create a business in PrestaShop, you have great flexibility due to the enormous amount of addons that exist in the market. As we’ve been telling you, each of them will offer a particular benefit that, in the long run, will make your store one of the most outstanding in the sector. Many people wonder what PrestaShop addons are for and what their benefits are. We’re here to help! So here you have the benefits of these addons.
Increased sales
The main goal of every online business is to sell products and services. For this, PrestaShop modules are an excellent tool when it comes to increasing sales by adding new features. For example, you can implement an addon that shows customers products related to their previous cons. This way, people will have personalized recommendations and sales will be much easier.
Adaptation
When you use addons, you’ll be able to adapt the store to the needs of each business. In PrestaShop you can create all kinds of virtual stores, from clothing stores, marketplaces to digital download stores. When you include the use of addons, you’ll understand that each of the websites will be unique due to the great customization that you can achieve thanks to them.
In PrestaShop you can find about 3000 modules. Each one of them is easy to use and is designed to improve the features and general management and operation of your online store.
Integration of different platforms
Some PrestaShop modules will allow you to integrate your online store with other types of platforms that will enhance your services and features. An example of this is the email marketing tool, which is essential when it comes to launching email campaigns that appeal to your potential customers.
Simple to install and configure
Many people believe that installing and configuring addons is complex. However, the reality is quite the opposite. To perform the installation it’s not necessary to have knowledge of programming and web development. The whole process of download, install the add-ons and configure them will only take a few minutes.
So simple? How come? Because, and this point is extremely important, PrestaShop addons are integrated within the platform, so you will avoid having to use a complex installation process or using external programs to access the store space.
Install a PrestaShop module
The recommended way to download addons in PrestaShop is to use the PrestaShop addons website, which is an integrated store where you’ll find a lot of modules at your disposal. To download addons you only have to go to the addons section from the PrestaShop administration panel and search until you find the addon you want. Once you’ve made your choice, the next step is to download it. Each and every one of the modules are validated by the team of developers and the platform itself, which makes it safe and we can be sure they follow the guidelines of PrestaShop, with the guarantee of a proper functioning.
To install them,go to the PrestaShop administration panel and look for the Modules and Services tab, where you’ll have access to the list of PrestaShop addons. Once you select the module you want, it is only a matter of clicking on Install and that’s it! It will install itself automatically.
In this list you’ll find both, free and paid PrestaShop modules, which will give you different features depending on the amount of functionality you want to implement in your online store. Although the first of them are the most popular, the truth is that the paid option will give you a number of advantages that can become the main weapons when it comes to stand out in the world of ecommerce.
For example, after-sales service. In PrestaShop you can find different specialists in the field and once you get your paid addons they will be able to guide you about the best way to use it, something that you won’t have with a free module. Likewise, updates will be provided much faster, so you’ll be able to implement major changes without having to wait too long.
Free modules, although they provide a good service, they won’t give you all the features that your store needs or at least they won’t offer you all the support in case something doesn’t work as it should. Therefore, our recommendation and conclusion is that you get addons that offer you security, profitability in your investment, security in your transactions and that in the long run will give you the best service to your customers. And so, they will help you to position yourself in this complex world of virtual commerce.
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