Podcasts, little by little, are becoming one of the best options to get closer to your followers, address new topics, expand your audience and improve your content marketing strategy. The fact is that over time the way people consume content is changing and content creators must transform themselves according to the needs of customers.
The latter is very important, understanding the customer’s behavior will make you have an entire picture as far as the use of podcast marketing is concerned. As a company or as a creator, you must be in continuous change and adopt the strategies that are relevant to not be left behind. In the following text we will tell you everything you need to know about podcasts and how to use them to your advantage.
Table of contents
What is a podcast?
Many people wonder what podcasts are and ignore the importance they have nowadays for virtual businesses. Some time ago it was essential to have infographic support on our blog, this helped to get more people interested in the content we presented. A podcast fulfills the same function, especially because users are constantly refining their taste and trends turn in different directions.
A podcast is, in this sense, a digital publication that we deliver periodically and in which both video and audio formats are used. Our grandparents and parents, when they were young, spent a great deal of time in front of the radio listening to stories and programs created expressly for that format.
For those who wonder what podcast means, it comes to be a reinvention of those old programs now transported to digital, which are uploaded with certain periodicity and where they deal with different topics or perhaps just one from different perspectives.
Users also have a wide range of sites where you can listen and download them. One of the most frequently asked questions when talking about this topic is where to listen to podcasts. Doing so is really simple, currently you can listen to them from platforms such as iTunes, Spotify, SoundCloud or Ivoox. YouTube, on the other hand, remains one of the best options for creators, especially because it offers the option of making a video and then uploading the audio to one of the above platforms.
Why make a podcast?
For a company it is important to adopt new digital marketing strategies, this to a greater extent when we understand that the market is constantly changing and it is necessary to adapt to the behavior, objectives and needs of customers. Then, it becomes necessary to develop, constantly, endless content to meet their needs and attract more people interested in our products and services.
Now, why make a podcast is something that we must take into account, especially because today they are one of the most sought-after content for all kinds of people. When you make this content you can give life to your ideas, create beyond the word, which in many cases is colder and people are reluctant to read, plus the virtuality gives you the perfect way to break boundaries, make your voice known and get much closer to your customers.
In the same way, it will help you differentiate yourself from the competition. This will make you look like an expert in your field to others and will boost your company or brand in an organic, fast and effective way. The above is very important, especially since a podcast can be listened to anytime, anywhere, which is what makes them so popular. People do not have to abandon their daily activities to listen to you.
On the other hand, the investment you will have to make is minimal and this is one of the great benefits of having a podcast. Although many people do not believe it, making one of these programs is something affordable and you do not need a lot of equipment to do it; you only have to invest, it is a sound equipment and know how to master sound tools, something basic if we compare it with the realization of a video or a short film.
One of the key points is that podcasts are currently in fashion. Trends let us know what is required in the market, and the results of many of these programs exceed the expectations of their creators. This is not something minor, especially if we have some competition. According to studies, the number of podcasts still registered is very low, compared to YouTube channels or blogs.
How does a podcast work?
The million dollar question: how does a podcast work? The truth is simpler than many people think. First of all, it is advisable that you know very well what you are going to communicate. It doesn’t matter if it’s sports, economics, video games, politics, sex or any other topic you want to develop. The important thing is that you have a structure and a specific topic or topics well prepared.
Likewise, it will be necessary to have an audio editing software that allows you to record in mp3 format. There are many options on the internet, some of which are free and will give you great features. Then, once you have recorded and edited, you must upload it to a platform of your choice. There are a lot of them to choose from, but a good strategy is to upload your audio in several of them to reach a larger audience; this is one of the easiest ways to listen to a podcast.
Finally, don’t forget to enable the embed option, with which you can embed the audios in other websites, as well as RSS syndication, with which users can subscribe and receive notifications every time you upload an episode of your podcast. As you can see, it is a relatively simple operation that can give you multiple benefits and, why not, open new fronts in which you can develop.
Using podcasts in marketing
Using a podcast in marketing can be one of the best strategies to adopt in recent times. With it you can complement the content you have on your blog, perhaps make a collaboration with people in your same area of work, create more direct relationships with your audience and generate profits from it.
Content and complement
Usually in our web page or in the blog that we usually use to communicate with our public, we develop some contents that due to the format cannot go a step further. Sometimes we would like to say more or in a different way what we have already said, and for that podcasts are perfect.
If you have a very popular article and you want to develop the topic in more depth, you should not think twice. The audience will thank you and you will surely reach many more people. Podcasts have this interesting thing; if they are good, entertaining and informative, they will be shared until they become viral.
In the same way, you can take advantage of this format to complement some information that you have not been able to develop enough. Or, if you want, conduct a question and answer session based on it and involving your audience. People always like to be involved in their favorite programs and have contact with the people who make them.
Collaborations
In addition to providing extra information about the content you have already developed or creating new content just for this format, you can always make different collaborations with people who are experts in X or Y topic. This will multiply the quality of your podcast, will make more people interested in it, and will turn your content into something much more dynamic.
The world is full of interesting people, experts in sectors related to yours or very far from them. The important thing, in this case, is that the subject matter they deal with is interesting, that it aims at people’s curiosity, that it makes them debate and generate conversation. The more people you contact, the wider the range of possibilities and topics will be, and so will the benefits.
Conclusion
Although podcasts are not a new format, they are one that people are currently paying a lot of attention to. Young people, especially, see this type of program as a companion, something they can listen to while doing their daily homework. Therefore, it is important that you see the great advantages that having an interesting, innovative and, above all, entertaining podcast will bring to you and your business.
The virtual world gives you many options to create them, nowadays it is easier than ever. The platforms are at your disposal and, as the saying goes, the limit is your imagination. So we recommend you to study about the subject, follow the advice of experts, build your set with everything you need, contact people to nurture your program and start, remember that the most important thing is to take the first step.
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