Bing is Microsoft’s search engine. It is the default search engine for Internet Explorer, Edge and Cortana.
Bing has many features that make it an attractive option for consumers. The most important feature is its ability to provide relevant search results across the web. This means that if you are looking for a product or service that can be found on Amazon, Bing will be able to show you where to find it.
Bing also has a unique feature called “Live Search Preview” that allows users to see what they will get before clicking on any result link to save time and avoid disappointment later on. In addition, Bing also provides a list of related searches at the bottom of each page so users can explore other topics without having to leave their current page.
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What is Bing and how does it work?
Bing is a search engine developed by Microsoft. It is a web-based search engine compatible with Microsoft Windows, macOS and some mobile devices. Bing also provides universal search for Windows 10 and other platforms.
Bing uses its own algorithm to rank web pages, rather than using the “algorithms” of other search engines such as Google or Yandex. This means that Bing’s ranking algorithm focuses on the quality of the content rather than how many times a web page has been linked to from other websites, which is one of the main ranking factors used by Google and Yandex.
Top 5 features of the Bing search engine
The Bing search engine is one of the most popular search engines in the world.
The Bing search engine has 5 important features that make it stand out from other search engines:
- The ability to use a voice search to find what you need
Voice search is a powerful tool that can help you find what you need. The idea is to speak into the microphone of your phone or laptop to find the answer to a question. This voice search feature has been integrated into many apps, such as Google and Tinder, to give you easy access.
- The ability to save your searches for later and send them directly to your phone when you need them
Microsoft has been developing software for years that helps people save time and energy. Now, with its latest release of Microsoft Office 365 for iOS, iPhone and Windows Phone users can continue to use the same search power.
- The ability to customize your search results with filters and advanced queries
This is an important feature when choosing the right type of content for your social media platforms. Filters are the most important aspect to consider when creating a new account on an app or website within Bing.
- The ability to view current affairs, news and information about specific locations on the map
Bing generates a very useful and specific set of information thanks to its enormous ability to return the information you need.
- Ability for users to get personalized recommendations based on their interests and locations
Online shopping is becoming increasingly popular, but sometimes it can be difficult to find the best items. With personalized recommendations based on your interests, location and preferences, you can find the perfect item in no time to make sure you get the information you need.
Bing vs Google comparison
Now, for our first search, we want to see what is found when searching for “rivers” on both Bing and Google. For example, we know that the Google page will appear in the top 3 results at some point and will be followed by millions of other sites. We also know that Bing visits fewer pages than Google, so it is more likely to stick to more specific results.
Bing offers rich snippets, which are displayed as a carousel and these snippets can be found alongside other types of lists. If you search for ‘rivers’ in Bing and scroll down, you will find that the search results page has alternating tiles of images and written content. They really integrate well with the other elements of this list, so they don’t interrupt the flow of the list too much visually, as well as with the organic results.
If you’re looking for a more eye-catching way to present your videos, then you should try Bing. It displays them in a grid and not in a list like Google.
If you search for “climate change”, there are many different search results in the SERPs. From these results you can draw different conclusions.
- Bing offers fewer organic results, but offers much more paid advertising. You can see that Google has 8 and Bing has 6
- Bing also takes advantage of the space below the rich results
- Bing has significantly more related words than Google, 20 vs. 15
- Most sites have forums that allow you to find people with similar interests. And in addition, there are also a variety of featured articles and related searches at the bottom of the pages. In addition, there are also a variety of related videos on these sites.
While Bing’s search intentions are different from what you’re using, they’re not always bad and can sometimes provide a big boost. For example, searching for “New Zealand” can be much more informative than what you’re looking for. But Bing interprets it as a transactional Keyword. The first 5 results on the page are Bing ads.
SEO done on Bing may produce different results than Google, so if you want to get the most value from your SEO campaign, I recommend using both engines. Or at least, try both and run all kinds of tests to learn more about these search engines.
Advantages and disadvantages of Bing
Considering that the general guidelines are not so different from one search engine to another, the rest depends, as always, on the color of the glass you look through. If we look at it from the point of view of websites or e-commerce, there is something for everyone.
Advantages
Bing’s advantage is its wide range of information. It covers news, entertainment, local business listings and other topics.
If you have a page with domain seniority and well-researched content, people are more likely to choose your site over other reference and brand pages.
Disadvantages
It doesn’t provide as much information as Google and can be difficult to find terms, especially if they are specific (niche) words.
Bing’s interface is also not as responsive as Google’s interface. Mobile design doesn’t get as much attention currently, which is a disadvantage. One problem Bing faces, is that many customers use their phones to visit their website.
Doing SEO on Bing
Bing is a search engine that doesn’t get as much attention as Google, but it’s worth looking into. One interesting aspect is the fact that, in many cases, their data shows that Bing has a higher conversion rate than other search engines. So, maybe, yes… and in some cases, the quality improves.
We can draw some conclusions and tips for doing SEO on Bing:
- The positioning of images on sites is becoming more and more important. They are not only attractive to the eye: they play an essential role in the user experience. So work on optimizing your Bing images for position and visibility
- You should focus on mobile design; specifically Google. But for Bing ranking it doesn’t matter much (at the moment), so you better make it responsive
- This is where domain age comes into play, the older the more relevant
- Some keywords that don’t generate ads on Google work well on Bing. This means that organic results are significantly reduced – keep that in mind!
- If you are marketing on Google and Bing, you also need to make sure your search intent is correct. It is not the same on Google as it is on Bing – be careful!
The difference in search rankings between different engines can vary depending on the type of business you do. Your competition may also be close to your own niche. Bing has its own unique search engine algorithm created specifically for webmasters. This includes helping you rank well in the list.
Bing is more permissive than Google, so it will be easier to rank on Bing. On Bing, exact keywords tend to perform better because you can include specific information about the keyword and the opposite of your keyword in the anchor text. In Google, quality links prevail because you have to show a different meaning for each keyword instead of it being one word like “more”, which would result in a low quality link in Bing.
Something similar happens when you search for “online pet store” on Bing and Google. On Bing it shows up in the #3 spot while on Google it ventures to the #7 spot.
One must remember that no matter which search engine, for content to be successful, it must be valuable and well structured. Meta titles and meta descriptions are also essential to the success of a piece of content.
Data markup is becoming increasingly important and should not be neglected. If you have good web management, it will help you rank well in search rankings.
There are many ways to perform anything from Bing Webmaster Tools, and this is useful for tracking recommendations and other optimizations (See Search Console):
- You should set the crawl frequency to a power or pace that matches your site’s needs. It also depends on how often you need to maintain it
- Create sitemap and submit it
- Keyword analysis can be one of the most important steps in ranking your site in Google’s search engine
To get the most out of your position tracking tool for Bing, it’s best to sign up. It’s easy to set up Bing, just make sure you have everything installed before you begin.
To access your accounts in Google Search Console, scroll down the list on the left side of the screen and then you can choose which one to add to Bing Webmaster Tools. You can find Bing Search on the top bar of its home page and start setting it up right away.
Conclusion
Don’t underestimate Bing for its size when it comes to Internet search engines. Even a small portion is better than nothing. Blogs tend to target a smaller group of people, and e-commerce focused websites tend to reach a wide range of different demographics. The goal of these types of sites is not necessarily to target as many people as possible at all times.
With everything you’ve already done on Google, you’ve got it won! I invite you to take the Bing test and let us know.
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