Web positioning is extremely important to achieve visits and conversions, whether in purchases or new contacts. However, not everything works for Google’s algorithm. The best way to achieve this goal is through organic SEO.
The organic web positioning or natural positioning, as it is also known, are the respective places that the web pages have in the ranking of search engines, obtained in a natural way. That is, these pages have been optimized to be at the top of the list without paying for it.
More visits, credibility and stability in the ranking are just some of the benefits of organic positioning. Undoubtedly, it is the best way to be positioned in Google and other search engines.
In this article we will tell you all the details about organic positioning in Google, why you need it and some tips applicable to your website.
Table of contents
What is organic SEO?
Organic SEO is a set of techniques and tools that aim to bring a particular website to the top of the search engine rankings. All this, without resorting to pay-per-click campaigns, but thanks to the optimization of the website.
This form of optimization only works with text-based websites. For the time being, sites with only images or text within images cannot be analyzed by search engines.
Although the results of natural SEO take much longer to be visible, the benefits are also more significant, especially in the long term.
Benefits of organic positioning
There are many benefits of working and making an effort to optimize a website and keep it always updated. Below, we will tell you about the advantages you can benefit from if you choose to position your website naturally.
With this positioning system, a greater number of visits is achieved, once the website is positioned in a privileged place in the ranking. In addition, these visits are usually more stable and reliable than those that enter through an advertisement.
Likewise, users who visit the page give more credibility and trust to websites that have not been positioned through click campaigns. Users are aware of this and trust much more the website that has been positioned organically.
In addition, there are huge savings in marketing costs without contracting this type of advertising. It is more profitable to create your own promotion program that takes into account all the knowledge and experience about your business that only you and your team can have.
In the long run, natural SEO is much more beneficial for your website since the positions achieved are usually maintained over time. By relying on site optimization and content updating, the objectives achieved in relation to the ranking are much more durable.
What does organic positioning consist of?
In the article What is SEO and why do you need it? You have the main keys about SEO techniques and tools. See the post for more information. However, here are some tips necessary to achieve the effectiveness of organic positioning campaigns.
SEO Off Page and SEO On page
To reach the top of the ranking it is essential to design a Link Building strategy, one of the most used techniques for SEO positioning. It consists of generating external or internal links that give authority to the website.
Inside the page it is also necessary to use SEO techniques and tools to optimize elements such as URLs, titles, meta descriptions, use of keywords, images or videos, among others.
Content update
Surely you have experienced how disappointing it is to enter a website week after week and always find the same information. To reach the top positions in Google and stay there, it is necessary to update the website systematically, adding information constantly.
Blog articles are not the only way to add new content. Offers, promotions, news, sweepstakes and much more, are just some options that allow you to generate visits to the website, constantly updating the content you offer to your users.
Multichannel strategy
This strategy consists of diversifying your traffic sources by promoting your content in different channels. Social networks, forums, much more visual platforms such as YouTube or Pinterest, are some of the options you can choose from to publish your content by linking it to the web.
In this post about Content Marketing we tell you how to run effective campaigns to promote your website.
Engagment
Prioritize the user’s browsing experience in the first place and you will obtain a greater ”engagment”. Considering that this concept has to do with the time users stay on the site and the bounce rate percentage, it is essential not only to work with keywords, but also other factors related to user experience.
The loading speed, the web design, the content update, its functionality on mobile devices, among others, are elements to be taken into account to obtain greater “engagement”.
All these elements are part of a large scheme of On Page and Off Page actions aimed at improving the positioning of the website.
Conclusion
As you can see, there are many elements to take into account to position a website in a natural or organic way. It is a process whose results are visible in the medium and long term, after a period of hard work in the optimization of the website.
With the necessary knowledge and tools, it is a strategy that you can carry out by yourself without the need to resort to pay-per-click advertising campaigns. Undoubtedly, organic positioning is much more effective, taking into account the reduction of costs and its profitability.
But, if it seems too complicated, you can turn to our SEO Agency IDX Innovadeluxe where we have the best professionals in the industry to get your website to the top of the Google ranking.
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