Since companies are in digital environments, they have evolved to show the user much more than just their products or services. This has come to be so, to the point of having on the lips of all Digital Marketing experts a very important concept “value content”.
In today’s post we are going to see what is valuable content, analyze some examples and delve into its importance to be so necessary. Keep reading!
Table of contents
what is valuable content?
Valuable content consists of providing users with useful and relevant information. This type of content can be in different formats, such as infographics, videos, posts on Social Networks or Blog articles, among others.
With valuable content you will be able to offer interesting information and therefore attract and retain your customers, leaving aside the boring strategy of advertising your products massively.
This valuable content has to be elaborated with a previous strategy, in which you will have to know in depth what your audience is like, what their curiosities, interests and questions are.
Valuable content on Social Networks
One of the channels where we can see how brands, and especially Online Stores, develop a whole deployment of valuable content, are the Social Networks.
As we said before, it is important to leave behind the boring strategy of advertising your products without providing anything extra to users. This, as you can see, is very relevant if we talk about the content strategy to be developed in Social Networks.
Just by reviewing the main PrestaShop Online Stores present on Social Networks, we can see that they provide interesting, fresh and relevant content to their users.
This makes users not only connect with the values of your brand, but also learn more about the products you sell.
Valuable content: examples
Now that we know what valuable content is, let’s see more about this concept with some examples:
Blog articles
We don’t have to go far to see one of the main examples of valuable content. Blog articles, like the ones you can read on the IDX Innovadeluxe Blog are an ideal example of valuable content.
In an article, or a Blog post, users solve doubts that they have previously consulted in search engines such as Google. In addition, they learn from experts on the subject of the web and most importantly, they get entertained with useful and truthful information.
If you have an Online Store, you probably know that having a Blog brings you multiple benefits, besides being an essential element for the growth of your web positioning (SEO).
This Blog should, mainly, be composed of articles full of valuable content that provide your users with interesting, original information and, in short, make them want to know more about your Business.
Videos: Youtube, Tiktok, Shorts or Reels
The valuable content can not only be seen in Blog articles, in written form, we can also see it in video format.
This valuable content stands out for its dynamism and ease of understanding, being accompanied by images, animations or the narration of a speaker. Undoubtedly, the value content in video is a great asset for brands and is increasingly exploited for its great potential.
This type of video can take different forms. One of the most classic are the videos that can be found on platforms such as Youtube or Vimeo.
These videos are usually in horizontal format and have an average duration of approximately 10 minutes, making this format one of the most popular for communicating valuable content by brands or content creators.
Another format that we can see, when communicating valuable content, is a shorter and viral format, such as Tiktoks, Shorts or Instagram Reels. Each of these three formats has its own particularities and a Social Media Manager will be able to help you take advantage of them for your PrestaShop Online Store.
In general terms, these formats, as we say, are shorter, have a greater capacity for virality and are close to a type of fast and agile consumption of valuable content.
Static content on Social Networks
This type of content is essential if you are present in Social Networks. Sometimes, Online Stores that are on Social Networks do not know how to exploit these channels for the benefit of their brand.
Usually, without a content strategy, we find Online Stores publishing erratically, without planning or objectives. This ultimately leads to disappointment and therefore, the abandonment of these channels so important for the visibility and conversions of the brand.
With the help of a Social Media Manager and content creators, your Online Store can start providing valuable content on Social Networks, effectively.
In these social channels, such as Facebook, Instagram or Twitter, we find different formats to communicate valuable content to our potential customers.
One of them we have already mentioned, such as Youtube type videos or shorter ones such as Reels. However, as we tell you, there are many more formats and each one should be used for its purpose. These can be:
- Image carousels
- Infographics
- Stories
- Post with text and an image
- Threads of Tweets
- Etc.
Reasons why you need valuable content for your Brand
Valuable content, as you have seen in this article, is a fundamental pillar within the Digital Marketing strategy of any current company.
Without valuable content, companies would only be advertising their products, without providing anything extra to users and definitely being a real source of fear for any user.
Users no longer want to be informed only about what your products or services are, they want to know more, they want to learn with you and be part of your brand. By creating valuable content you will be connecting with your ideal audience, you will build loyalty and achieve real conversion.
At IDX Innovadeluxe we have a team of experts in Digital Marketing and Social Networks. Need help with content creation for your Blog or Social Networks? Contact us here!
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