If there is something that ecommerce has brought us is the possibility of setting up businesses without large investments. The difficulties in obtaining financing have caused many to opt for ecommerce, making it a booming sector with great growth expectations. In fact, as much as we sometimes like to scare people with posts like this one, it really is still an environment that continues to grow, although it is harder to get noticed in it.
However, most experts agree on the lack of teams with the necessary experience and training to make their e-commerce successful. Despite its growth, many entrepreneurs are unaware of the complexity of the medium and, when they manage to set up their business, they discover that they do not know how to manage it or do not know the keys to bringing traffic to their point of sale. This is the main reason why many businesses do not survive their first year. Basically, it’s like setting up a construction business with no idea how to build a house, how much it costs and how long it takes to do it. It is a basic problem, which is underestimated under the perspective of a future success where all these kinds of inconveniences will not exist, because “they will be fixed”. But in reality, they never do. It is a problem that exists. And it’s our main enemy.
I know what you’re thinking: “Well, what I don’t know how to do, someone else can always do. I’ll outsource what I don’t know how to do and focus on my own.” Which, you’re partly right. Of course you will have to outsource, no one doubts that, the problem is that“your thing” is not the same in the physical world as it is in the digital world. The rules are different.
what differences do we find in digital business? First of all, we must highlight the speed at which things happen. On the Internet everything goes very fast and if we want our company to be a leader, we must be aware of the new techniques and changes that happen in the sector to avoid being left behind. Market competitiveness requires that 2.0 companies take into account information management and trends in order to incorporate them into their innovation strategies. Another of the most significant changes is the need to anticipate customer needs. If for any company it is important to listen to the market and be aware of what our customers want, in online business this becomes vital and critical because we operate in a constantly changing context. If we know how new business models work and pay attention to their evolution towards new devices and terminals, we will be able to provide solutions that users are demanding or will need in the near future.
We are operating in a totally different context than we might be used to, so it is VITAL to be trained in it. It is not about becoming an all-knowing marketing expert, but at least knowing how to manage in a digital environment that, whether we like it or not, is constantly evolving and implies knowing how to work in a specific way.
and how do you get that? Well, there are hundreds of online courses, blogs (like this one) full of tips and tricks, but, really, the best thing is to sign up for classroom courses run by industry professionals who work in this field and know, first hand, what is essential in this world.
And, now, I am going to allow myself the license to advise you about our training courses for professionals . Actually, from the experiences we have had with the people we have trained, we consider them to be very useful for people who are starting out or who want to professionalize their knowledge about ecommerce (there are different levels). Not only will it reduce your dependency on third parties, but it will give you a more global perspective on ecommerce and, above all, a much more effective way of doing things than what you may be doing now.
want to know more about the courses or anything else? You can do it here.
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